marketing manager, Marketing & Integrated Communications

Starbucks Coffee Company•Seattle, WA

2d•$109,300 - $178,300•Hybrid

About The Position

Starbucks is seeking a Marketing Manager to lead the development of seasonal and brand marketing campaigns aimed at driving store traffic and enhancing customer loyalty. This role involves close collaboration with cross-functional partners to create and implement comprehensive go-to-market plans and communication strategies that engage customers throughout their journey. The Marketing Manager will serve as the integrated marketing leader and internal spokesperson for seasonal go-to-market planning teams. This is a significant opportunity for an experienced, innovative marketer to contribute to Starbucks' success across its extensive network of over 17,000 US retail stores.

Requirements

A creative mindset
Strategic thinking and storytelling skills
Keen critical thinking and analytical skills
Experience leading cross-functional teams
Ability to communicate clearly and concisely, both orally and in writing
Ability to confidently develop and present strategic recommendations
Ability to solve complex problems and take new perspectives on existing solutions
Ability to balance multiple priorities and meet deadlines in fast-changing environments
Functions effectively with ambiguity and change
Proven ability to respond to and prioritize changing demands effectively
Ability to influence laterally and cross-functionally
Strong project management skills – highly organized and attentive to details
Excellent PowerPoint skills to craft storytelling materials for all levels of leadership (VP/SVP+)
Bachelors degree or 4+ years of US military experience
Progressive experience in product or brand management (3-5+ years)
Cross-functional project management experience (3-5+ years)

Responsibilities

Develop and execute multi-channel seasonal marketing campaigns informed by business and consumer insights from areas such as Finance, Menu, Analytics, Social Listening, Media, and PR.
Support the development and execution of marketing campaigns for new product tests to assess consumer reception and guide national launch strategies.
Develop and implement marketing research plans in collaboration with Consumer Insights to inform strategic briefs and go-to-market strategies.
Create campaign briefs that guide channel communication, prioritization, and creative execution, and consult on creative development to ensure alignment with briefs.
Collaborate with cross-functional partners to develop integrated go-to-market plans, fostering connections across teams to enhance marketing efforts.
Inspire and influence stakeholders to generate innovative ideas and find creative solutions for customer and business challenges.
Lead the creation of written communications, including leadership presentations, campaign recaps, and marketing business cases for new initiatives.
Monitor business performance and trends, working with Finance and Menu Insights teams to understand performance drivers and adjust campaigns to meet financial objectives.
Generate fresh, creative ideas to drive store traffic, deepen brand loyalty, and increase brand engagement.

Benefits

Medical insurance
Dental insurance
Vision insurance
Basic and supplemental life insurance
Voluntary insurance benefits
Short-term disability
Long-term disability
Paid parental leave
Family expansion reimbursement
Paid vacation from date of hire
Sick time (accrued at 1 hour for every 25 hours worked)
Eight paid holidays
Two personal days per year
401(k) retirement plan with employer match
Discounted company stock program (S.I.P.)
Starbucks equity program (Bean Stock)
Incentivized emergency savings
Financial well-being tools
100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
Student loan management resources
Access to other educational opportunities
Backup care
DACA reimbursement