Director, Global Digital Campaigns

Nexthink•Boston, MA

14h•$160,000 - $180,000•Hybrid

About The Position

Nexthink is seeking a strategic, AI-first, execution-driven marketing leader to own and evolve its global digital marketing and campaign engine. This role is central to how Nexthink generates demand, engages priority accounts, activates target audiences, and converts market interest into measurable pipeline. The position involves owning the strategy and execution across global campaigns, digital programs, paid media, campaign journeys, AI-enabled marketing workflows, and performance optimization. This is a growth leadership role focused on building the system, scrutinizing details, challenging assumptions, and improving go-to-market strategies. The ideal candidate will be able to set strategy, define priorities, establish operating discipline, collaborate across teams, and drive measurable business impact in a fast-paced, high-accountability environment. The ultimate goal is to build a smarter, faster, and more effective campaign and digital marketing engine to drive demand, progress pipeline, and solidify Nexthink's leadership in Digital Employee Experience.

Requirements

10+ years of B2B marketing experience, ideally in enterprise SaaS, enterprise software, IT, cybersecurity, infrastructure, observability, service management, or another technical market.
Proven experience leading global campaigns, digital marketing, demand generation, growth marketing, or performance marketing.
Demonstrated success owning pipeline or revenue-related marketing outcomes, not just campaign activity metrics.
Strong digital fluency across paid media, search, paid social, SEO/GEO, landing pages, nurture, webinars, retargeting, conversion optimization, and campaign analytics.
Hands-on experience applying AI to real marketing workflows, including campaign development, personalization, optimization, content operations, reporting, or productivity.
Strong analytical instincts and comfort working with pipeline, conversion rates, cost per opportunity, account engagement, funnel performance, attribution, and budget efficiency.
Ability to build strategy and operating models while also getting into the work when needed.
Experience managing people, agencies, budgets, and cross-functional stakeholders.
Strong executive presence, with the ability to simplify complexity and communicate clearly under pressure.
Comfort operating in a high-accountability environment where priorities move quickly and expectations are high.

Responsibilities

Own the global strategy for digital marketing and integrated campaigns across Nexthink’s priority audiences, products, regions, and growth motions.
Translate company priorities into clear campaign themes, audience strategies, digital programs, channel plans, and measurable outcomes.
Build a global campaign framework that connects product marketing, demand generation, field marketing, events, content, digital, BDRs, and sales into one cohesive motion.
Define standards for campaign planning, execution, measurement, optimization, and reporting.
Drive the organization beyond activity-based marketing towards programs that create real account engagement, pipeline progression, and revenue impact.
Own the digital campaign engine across paid media, search, paid social, retargeting, landing pages, webinars, nurture journeys, content syndication, SEO/GEO, and conversion optimization.
Develop campaigns centered around audience needs, buying-stage intent, and business outcomes.
Partner with Product Marketing to translate positioning, launches, customer stories, competitive insights, and market trends into compelling campaign narratives.
Collaborate with Field Marketing and regional teams to ensure global campaigns can be adapted locally without fragmentation.
Partner with Sales and BDR leadership to align campaigns with target accounts, follow-up motions, and pipeline expectations.
Lead the practical application of AI across the campaign lifecycle, including research, audience insight, messaging, content development, personalization, campaign QA, experimentation, reporting, and performance analysis.
Identify opportunities for AI to enhance team speed, reduce manual work, improve quality, and scale effectiveness.
Build repeatable AI-enabled workflows to boost team productivity while maintaining judgment, brand quality, and customer relevance.
Stay current on AI's impact on search, content discovery, buyer research, digital engagement, and enterprise buying behavior.
Own campaign and digital performance reporting, including engagement, conversion, pipeline, cost efficiency, funnel progression, and ROI.
Establish a clear operating cadence for reviewing campaign performance and reallocating investment.
Partner with Revenue Operations and Finance to improve attribution, campaign tracking, funnel visibility, and investment decisions.
Foster a culture of testing and learning across messages, channels, offers, landing pages, content formats, and audience segments.
Lead and develop the global campaigns and digital marketing team, setting clear priorities, expectations, and development paths.
Bring structure to ambiguous problems and help the team focus on critical priorities.
Communicate clearly with senior leadership on performance, risks, tradeoffs, and recommended actions.
Represent the campaign and digital marketing function with credibility in executive-level discussions.