Global Integrated Campaigns Manager
About The Position
LastPass is looking for a Global Integrated Campaigns Manager. As a senior individual contributor on the Global Campaigns team, you will define and evolve integrated global campaign strategy to deliver measurable pipeline and revenue impact. You will own end-to-end campaign execution, shaping scalable frameworks that connect Field, Partner, Product Marketing, Sales, and Customer Experience to drive growth and maximize business outcomes across regions. The Marketing team is the voice of LastPass, driving awareness, engagement, and revenue impact through integrated campaigns that connect brand to business outcomes. As part of the Demand Generation team, you'll define campaign strategy, refine value-driven messaging, and translate creative ideas into scalable, measurable demand programs, working with cross-functional partners throughout the buyer's journey. If you are passionate about complex problem solving and motivated by scale, then this is the role for you!
Requirements
- Proven experience building integrated, multi-channel B2B demand generation and ABM campaigns, with clear ownership of strategy, execution, and performance measurement.
- Proven track record of driving measurable pipeline impact and contributing to revenue growth through global or regional campaigns.
- Proficiency with Martech tools (e.g., Marketo, Salesforce, 6sense) and strong data literacy for campaign attribution, lead scoring, reporting, and optimization.
- Deep understanding of buyer journeys, lifecycle stages, and buying groups, applied to campaign strategies that generate pipeline and accelerate deals.
- Ability to operate independently, define new approaches, and distill complex marketing strategies into clear, actionable plans.
- Demonstrated ability to influence cross-functional stakeholders and align teams around shared business goals.
- Strong track record of building high-performing, repeatable programs that scale globally and deliver meaningful pipeline and revenue results.
- Adaptable to fast-moving tech environments, able to shift priorities quickly while maintaining structured execution.
Nice To Haves
- Experience in B2B SaaS, ideally within cybersecurity or IT-focused markets.
- Familiarity with BI and data enrichment tools (e.g., Tableau, ZoomInfo).
- Strong writing and content development skills for campaign and enablement assets.
Responsibilities
- Drive cross-functional development and execution of global campaign strategies aligned with business objectives, owning pipeline contribution targets and campaign-driven revenue outcomes across regions.
- Deliver quarterly global end-to-end campaign plans covering strategy, messaging, segmentation, tactic mix, budget, enablement, and performance KPIs.
- Establish best practices and scalable models for integrated, multi-channel demand programs.
- Build integrated, full-funnel multichannel programs — from lead generation through close — anchored in compelling storytelling across the buyer journey.
- Design and execute scalable ABM programs across 1:few and 1:many motions, using digital engagement, personalized content, events, and direct mail to influence stakeholders in target accounts.
- Apply a data-driven approach to continuously optimize campaigns, making strategic tradeoffs across channels, audiences, and investments to maximize outcomes.
- Drive cross-functional alignment with Field Marketing, Partner Marketing, Sales, BDR/SDR, and Customer Success to ensure consistent global execution and improve lead-to-revenue outcomes.
- Collaborate with Marketing Operations, Sales Ops, and Analytics to advance attribution, lead scoring, dashboards, and campaign measurement standards.
Benefits
- Competitive compensation
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Motivosity
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
