B2B Integrated Campaigns Strategist

Cars Commerce•Chicago, IL

4d•$93,100 - $114,050•Remote

About The Position

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry. We are looking for a Paid Media Strategist to be the owner of our paid media campaigns, driving awareness and demand for our B2B solutions. You will own media, primarily across Google, Bing, Meta, and LinkedIn. This is a hands-in-tool, end-to-end role — you will build, manage, optimize, and report on all paid campaigns (no agency partnerships). You will own the budget allocation, the channel mix, and the results. The role will work closely with our Manager of Integrated Campaigns, Director of Marketing Programs & Ops, B2B Product Marketing Teams, and in-house creative teams to bring campaigns to life. Over time, as our core channels mature, you will have room and support to identify and test new channels and approaches to reach our B2B audiences. This role reports to the Director, B2B Marketing Programs and Operations.

Requirements

5+ years managing paid media campaigns hands-in-tool across Paid Search, Paid Social, and Paid Display (Google, Bing, Meta and LinkedIn preferred)
Demonstrated track record of driving measurable B2B outcomes — MQLs, pipeline contribution, or site traffic — not just impressions and clicks
Experience owning budget allocation and making channel mix decisions independently, without agency support
Strong command of campaign tracking, attribution, and tagging — comfortable troubleshooting in-platform
Ability to translate performance data into clear, actionable recommendations for stakeholders

Nice To Haves

Experience in a marketplace, platform, or multi-product B2B environment
Familiarity with ABM tactics, intent-based targeting, or account-level media strategies
Comfortable working in a lean team

Responsibilities

End-to-end management of paid digital campaigns across Google, Bing, Meta, and LinkedIn — from strategy and in-platform build through optimization and reporting
Budget allocation and channel mix recommendations tied to campaign goals and MQL targets
Performance tracking and regular reporting on KPIs, with clear recommendations for improvement
Campaign tracking, tagging, and troubleshooting in-platform and in partnership with marketing ops and marketing analytics teams
Creative brief development and asset guidance in partnership with our in-house creative team
Identification and testing of new channels and tactics as core programs mature — you will have the opportunity to build beyond the current channel mix
Collaboration on strategy, execution, and budget for other channels, such as direct mail, influencer partnerships, and trade publications
Cross-training and collaboration with other integrated team member, Sr Associate of Integrated Campaigns - Organic & Boosted Social