Director - Integrated Campaigns

Atlantic Coast ConferenceCharlotte, NC
Onsite

About The Position

The Atlantic Coast Conference (ACC) is seeking a Director - Integrated Campaigns to support the execution of its evolving marketing and brand strategy. Reporting directly to the Chief Marketing & Brand Officer, this role will serve as a central operator across the ACC’s marketing, creative, and content functions - translating strategy into coordinated, high-quality execution across key initiatives. The Director will also serve as the primary liaison between the Conference office and its 18 member institutions, ensuring alignment, clarity, and consistency in how campaigns are planned and brought to life. This is a highly cross-functional role for someone who can bring structure to complex workstreams, manage multiple priorities, and operate effectively across both internal teams and external stakeholders.

Requirements

  • Minimum of three to five (3–5) years of experience in strategy, consulting, marketing, or a related field.
  • Strong project management and organizational skills.
  • Ability to manage multiple workstreams simultaneously.
  • Excellent written and verbal communication skills.
  • Comfort operating in a fast-paced, evolving environment.
  • Strong attention to detail and follow-through.
  • Proficiency with Microsoft Office Suite.
  • Must pass pre-employment screens.

Nice To Haves

  • Experience in consulting, agency, or strategic roles.
  • Exposure to integrated marketing or campaign management.
  • Experience working with multiple stakeholders or client groups.
  • Interest in sports, media, or entertainment.
  • Familiarity with content, social, or creative production workflows.
  • Thinks strategically but executes with precision.
  • Brings structure to complex, cross-functional work.
  • Is comfortable leading without formal authority.
  • Communicates clearly across a wide range of stakeholders.
  • Is proactive, detail-oriented, and highly organized.
  • Can operate as a trusted partner to senior leadership.
  • Display leadership, integrity, professionalism, and accountability.
  • Always represent the ACC and its member institutions with pride and professionalism.

Responsibilities

  • Support the planning and execution of ACC-wide marketing and brand campaigns.
  • Translate strategic priorities into clear, actionable campaign plans.
  • Ensure consistency of messaging and execution across all platforms and initiatives.
  • Act as a central point of coordination across marketing & brand, creative, and content teams.
  • Manage timelines, deliverables, and workflows across multiple concurrent initiatives.
  • Identify risks, dependencies, and gaps, and proactively solve for them.
  • Serve as the primary point of contact for ACC member institutions on campaign-related initiatives.
  • Coordinate rollout of toolkits, assets, and messaging to schools.
  • Ensure alignment between Conference strategy and school-level execution.
  • Gather feedback from institutions and incorporate insights into planning.
  • Help plan and manage key initiatives within the ACC’s tactical plan.
  • Build and maintain operating rhythms (timelines, check-ins, status tracking).
  • Drive clarity and accountability across internal and external stakeholders.
  • Partner closely with the Chief Marketing & Brand Officer to shape and refine campaign strategies.
  • Support development of presentations, briefs, and internal materials.
  • Help translate insights and data into actionable plans.

Benefits

  • The salary and benefits package will be competitive and commensurate with experience.
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