Marketing Manager, National Campaigns

Enercare•Markham, ON

1d•Hybrid

About The Position

Enercare Inc. is one of Canada’s largest home and commercial services companies servicing over one million customers across Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Quebec and New Brunswick. Enercare is the Experts at Home, operating under several brands including Enercare, HydroSolution, and Pioneer Plumbing & Heating. A proudly Canadian-owned company, we are the Experts at what we do and deeply care about our customers. We value a diverse, collaborative culture, and take pride in our commitment to health and safety, and knowing our work serves and supports our communities every day. No matter your role, we invest in making sure you have opportunities to grow, learn, and become the Expert you want to be. If you are ready to become one of our Experts, we would love to hear from you. Role Summary We are looking for a strategic and results-driven Marketing Manager, National Campaigns to lead the planning, execution, and optimization of integrated marketing campaigns across Canada. This role will drive acquisition and brand growth for our home services portfolio—heating, cooling, water heaters, water purification, and the innovation pipeline —by delivering high-performing campaigns that balance short-term lead generation with long-term brand equity. You will own national campaign orchestration, performance optimization, and support regional and local adaptation, collaborating with cross-functional teams, regional leaders, and agency partners to ensure flawless execution and measurable business impact.

Requirements

5+ years in marketing, with a strong focus on performance and digital channels.
Proven experience managing integrated campaigns and agency partners.
Strong analytical skills with the ability to interpret data and optimize campaigns.
Familiarity with SEO, paid media, and CRM-driven marketing (a bonus)
Experience in customer journey mapping and UX optimization is an asset.
Highly organized, self-directed, and comfortable in a fast-paced environment.

Nice To Haves

Lead nurture experience a bonus
Familiarity with SEO, paid media, and CRM-driven marketing (a bonus)
Experience in customer journey mapping and UX optimization is an asset.

Responsibilities

Develop annual and seasonal campaign plans, including leverage of weather events and ensuring effective offer positioning approach.
Support the Canada regional expansion playbook, to adapt best practices in our established markets and identify unique regional opportunities to drive growth.
Working with Digital marketing and Analytics team, set campaign performance goals that align with business objectives.
Own end-to-end campaign orchestration: briefing, offer positioning, media planning, creative production, QA, and deployment (with support from Sr Manager of course)
Manage integrated media plans across digital (paid search, display, social), direct mail, and broadcast (radio, TV, OOH).
Maintain campaign trackers for budgets, pacing, and performance reporting working closely with the digital marketing team.
Partner with Sales, Product, and regional GMs to align offers, messaging, and timing.
Coordinate with Digital and SEO teams to optimize customer journey and content ideas
Support ongoing Sales toolkits for Call Centre and Field teams to support training programs and maximize campaign understanding to maximize customer engagement & experience
Contribute to campaign goal setting and performance monitoring against CPL/CPA
Propose test-and-learn experiments on channels, creative, and offers; to consistently improve the performance of campaigns with findings.
Deliver both cross-functional and executive-level campaign activity updates and performance reports with actionable insights.