Senior Account Executive, West Coast (WA)

Vivid Machines • Pasco, WA

1d • $110,000 - $150,000

About The Position

Vivid Machines is hiring a Senior Account Executive to own and grow its West Coast business across Washington, Oregon and California. The role develops relationships with large fruit growers and packers, vineyard management companies, crop advisors and precision-equipment partners, managing the full sales cycle from initial conversations through closing, account expansion and renewal. The successful candidate will develop new business, convert successful pilots into long-term customers, and help existing customers get more value from Vivid as they adopt precision equipment and use data in more decisions.

The role requires understanding how growers make decisions and connecting orchard data to measurable business value. The Senior Account Executive will develop and manage a territory, build a pipeline, lead on-farm demonstrations, and explain the product’s value to both farm managers and business owners. The position is based in Washington State or Northern California, with Washington preferred, and involves approximately 25–50% travel, including frequent visits to central Washington and travel throughout the West Coast territory.

Vivid Machines is an early-stage AI company providing real-time intelligence for fruit farming. Its vision system mounts on existing farm equipment and uses AI to count and size trees and fruit in the field, without requiring cloud connectivity. The company is expanding its work across additional crops and developing disease detection, while partnering with precision sprayer, robotics and autonomous equipment companies.

Requirements

• At least 7 years of B2B sales experience, with a record of closing enterprise deals with large agricultural operations.
• An established network among tree fruit or grape growers in the Pacific Northwest or California.
• Ability to develop and manage a territory, pipeline and calendar independently.
• Strong discovery, negotiation and closing skills.
• Ability to explain technical products in practical business terms.
• Disciplined CRM use and comfort working toward clear activity and revenue targets.
• Valid driver’s license and passport.
• Willingness to travel approximately 25–50% of the time.

Nice To Haves

• Experience selling agtech, precision agriculture solutions or farm equipment.
• Experience in horticulture, crop advising, or orchard or vineyard management.
• Education in agriculture or a related field.
• Spanish language skills.
• HubSpot experience.

Responsibilities

• Own the full sales cycle with large apple, pear and cherry growers, packers and vineyard management companies, from prospecting through close, expansion and renewal.
• Build a strong pipeline across Washington, Oregon and California, including new crops and customer segments.
• Convert development-year customers into paid, multi-year contracts using Vivid’s per-camera annual lease.
• Lead on-farm demonstrations and work with growers, crop advisors and farm managers to understand their operations and priorities.
• Build business cases connecting orchard data to crop-load targets, labor efficiency, input savings, fruit quality and yield forecasting.
• Meet agreed weekly activity targets and monthly pipeline and revenue targets.
• Maintain accurate, current CRM records and reliable sales forecasts.
• Partner with Customer Success and field teams to support a smooth transition from sale to deployment.
• Represent Vivid at regional trade shows and grower events.
• Bring customer feedback to Product and leadership to help shape future offerings.

Benefits

• Health coverage.
• Dental coverage.
• Paid time off.
• Home-office and travel expense allowance.
• Laptop.
• Uncapped commission, with an accelerated rate above quota under the sales commission plan.
• Equity participation through Vivid’s stock option plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed