Senior Account Executive, West Coast (CA)
About The Position
Vivid Machines is hiring a Senior Account Executive to own and grow its West Coast business across Washington, Oregon and California. The role focuses on building relationships with large fruit growers and packers, vineyard management companies, crop advisors and precision-equipment partners, managing the full sales cycle from initial conversation through close and account expansion. The successful candidate will develop new business, convert successful pilots into long-term customers, and help current customers gain more value from Vivid’s technology as they add precision equipment and use data in more decisions. The role calls for someone who understands how growers make decisions and can connect orchard insights to measurable business value. The Senior Account Executive will develop and manage a territory, build a business case for Vivid’s offering, and work with customers ranging from farm managers to owners. The position is based in Washington State or Northern California, with Washington preferred, and involves approximately 25–50% travel, including frequent visits to growers in central Washington and travel throughout the West Coast territory. Vivid Machines is an early-stage AI company providing real-time intelligence for fruit farming. Its XV vision system mounts on growers’ existing equipment and uses AI to count and size trees and fruit in the field, producing information growers can use for decisions such as thinning, spraying, crew deployment and harvest forecasting. The company is expanding its work across fruit crops and partnering with precision sprayer, robotics and autonomous equipment companies.
Requirements
- 7+ years of B2B sales experience, with a record of closing enterprise deals with large agricultural operations.
- An established network among tree fruit or grape growers in the Pacific Northwest or California.
- Ability to develop and manage a territory, pipeline and calendar independently.
- Strong discovery, negotiation and closing skills.
- Ability to explain technical products in practical business terms.
- Disciplined CRM use and comfort working toward clear activity and revenue targets.
- Valid driver’s license and passport.
- Willingness to travel approximately 25–50% of the time.
Nice To Haves
- Experience selling agtech, precision agriculture solutions or farm equipment.
- Horticulture, crop advising, or orchard or vineyard management experience.
- Education in agriculture or a related field.
- Spanish language skills.
- HubSpot experience.
Responsibilities
- Own the full sales cycle with large apple, pear and cherry growers, packers and vineyard management companies, from prospecting through close, expansion and renewal.
- Build a strong pipeline across Washington, Oregon and California, including new crops and customer segments.
- Convert development-year customers into paid, multi-year contracts on Vivid’s per-camera annual lease.
- Lead on-farm demonstrations and work with growers, crop advisors and farm managers to understand their operations and priorities.
- Build business cases connecting orchard insights to crop-load targets, labor efficiency, input savings, fruit quality and yield forecasting.
- Meet agreed weekly activity targets and monthly pipeline and revenue targets.
- Maintain accurate, current CRM records and reliable sales forecasts.
- Partner with Customer Success and field teams to support a smooth transition from sale to deployment.
- Represent Vivid at regional trade shows and grower events.
- Bring customer feedback to Product and leadership to help shape future product development.
- Develop and manage the territory, pipeline and calendar, and take ownership of opportunities.
Benefits
- Health and dental coverage.
- Paid time off.
- Home-office and travel expense allowance.
- Laptop.
- Uncapped commission, with an accelerated rate above quota under Vivid’s sales commission plan.
- Equity participation through Vivid’s stock option plan.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
