Account Director (West Coast)
About The Position
NewGen is hiring a West Coast Account Director with deep gaming experience. The role begins with a three-month contract, with the stated intention to convert to a full-time permanent position. The Account Director will help build NewGen’s West Coast presence and lead gaming and entertainment clients, combining strategic vision with hands-on leadership. The role calls for a trusted client advisor, a motivating team leader, and a driver of the agency’s growth in the region. The position is remote-first, based on the West Coast, with Los Angeles or San Francisco preferred. It includes regular travel to client sites, industry events, and NewGen’s New York office. The Account Director will lead client partnerships, guide socially led campaigns and creator programs, oversee account profitability and growth, and work across US and UK teams. NewGen is an independent social creative and creator agency of over 100 people, with offices in London, Manchester, Paris, and New York. It partners with brands on social-first creative and creator work, including in gaming, its heritage and a core area of expertise.
Requirements
- At least 8 years managing large accounts or global clients in a fast-paced agency environment.
- Proven experience leading gaming clients, such as publishers, platforms, hardware brands, or esports clients, on social, influencer, or creator work.
- Deep knowledge of gaming creators, streaming platforms, and player communities.
- A strong network across the West Coast gaming and creator space.
- A track record of growing accounts and winning new business or pitching creative campaigns.
Nice To Haves
- Experience with game launches, live-ops beats, creator programs, or esports activations.
- Ability to translate creative ideas into measurable business results.
- Familiarity with influencer marketing and content strategy across platforms.
- Exceptional presentation and communication skills.
- Experience mentoring or developing junior team members, including remotely.
- Comfort with project management tools.
- Being a player and having familiarity with gaming culture, including streamers, YouTubers, TikTok creators, and communities on Twitch, Discord, and Reddit.
Responsibilities
- Act as the senior point of contact for publishers, platforms, and gaming brands, understanding their release calendars, player communities, and commercial goals.
- Manage and mentor a growing account team across time zones, fostering a collaborative, high-performance culture.
- Oversee account profitability and growth, identify opportunities to expand client relationships, and ensure work is delivered on time, on budget, and to a high standard.
- Guide innovative, socially led campaigns, creator programs, and launch activations that push creative boundaries and deliver measurable impact.
- Use the West Coast network to open doors, support new business pitches, and help establish NewGen as a go-to gaming partner in the region.
- Collaborate with creative, strategy, influencer, and production teams in the US and UK to deliver work seamlessly.
- Contribute entrepreneurial energy and fresh thinking as NewGen builds its US footprint.
Benefits
- 30 days of holiday, not including federal holidays.
- Office closure over the December holidays, outside vacation days.
- Health care plan covering medical, dental, and vision.
- Retirement plan (401k, IRA).
- Paid time off for vacation, sick leave, and public holidays.
- Family leave, including maternity and paternity leave.
- Training and development.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
