Senior Account Executive, West Coast (CA)

Vivid Machines•Sacremento area, CA

About The Position

Vivid Machines is hiring a Senior Account Executive to own and grow its West Coast business across Washington, Oregon, and California. The role focuses on building relationships with large fruit growers and packers, vineyard management companies, crop advisors, and precision-equipment partners. The Account Executive manages the full sales cycle, from initial prospecting through closing, account expansion, and renewal. The position involves developing new business, converting successful pilots into long-term paid customers, and helping existing customers get more value from Vivid’s technology. The successful candidate will connect orchard data to measurable business outcomes and take ownership of a territory, working with growers in the field as well as discussing return on investment with business owners. The position is based in Washington State or Northern California, with Washington preferred. Travel is approximately 25–50%, including frequent visits to growers in central Washington and travel throughout the West Coast territory. Compensation includes a $110,000–$150,000 annual base salary, uncapped commission, and equity participation. Benefits include health and dental coverage, paid time off, a home-office and travel expense allowance, and a laptop.

Requirements

At least 7 years of B2B sales experience.
A record of closing enterprise deals with large agricultural operations.
An established network among tree fruit or grape growers in the Pacific Northwest or California.
Ability to develop and manage an independent territory, pipeline, and calendar.
Strong discovery, negotiation, and closing skills.
Ability to explain technical products in practical business terms.
Disciplined CRM use and comfort working toward clear activity and revenue targets.
Valid driver’s license and passport.
Willingness to travel approximately 25–50% of the time.

Nice To Haves

HubSpot experience.
Experience selling agtech, precision agriculture solutions, or farm equipment.
Horticulture, crop advising, or orchard or vineyard management experience.
Education in agriculture or a related field.
Spanish language skills.

Responsibilities

Own the full sales cycle with large apple, pear, and cherry growers, packers, and vineyard management companies, from prospecting through close, expansion, and renewal.
Build a strong pipeline across Washington, Oregon, and California, including new crops and customer segments.
Convert development-year customers into paid, multi-year contracts on Vivid’s per-camera annual lease.
Lead on-farm demonstrations and work with growers, crop advisors, and farm managers to understand their operations and priorities.
Build business cases that connect orchard data to crop-load targets, labor efficiency, input savings, fruit quality, and yield forecasting.
Meet agreed weekly activity targets and monthly pipeline and revenue targets.
Maintain accurate, current CRM records and reliable sales forecasts.
Partner with Customer Success and field teams to support a smooth transition from sale to deployment.
Represent Vivid at regional trade shows and grower events.
Bring customer feedback to Product and leadership to help shape future products.
Develop and manage the territory, pipeline, and calendar.
Travel approximately 25–50% of the time, including frequent visits to growers in central Washington and travel throughout the West Coast territory.