Senior Account Executive, West Coast (WA)

Vivid Machines•Tri-Cities, WA

About The Position

Vivid Machines is hiring a Senior Account Executive to own and grow its West Coast business across Washington, Oregon, and California. The role develops relationships with large fruit growers and packers, vineyard management companies, crop advisors, and precision-equipment partners, managing the full sales cycle from initial conversations through closing, expansion, and renewal. The Account Executive will develop new business, convert successful pilots into long-term customers, and help existing customers gain more value as they add precision equipment and use Vivid data in more decisions. The position requires understanding how growers make decisions and connecting Vivid’s orchard intelligence to measurable business value. The Account Executive will develop and manage a territory, build business cases, and be comfortable both working in orchards with farm managers and discussing return on investment with owners. The role is based in Washington State or Northern California, with Washington preferred, and involves approximately 25–50% travel, including frequent visits to central Washington and travel throughout the West Coast territory. Vivid Machines is an AI startup whose vision systems and software provide real-time intelligence for fruit farming. Its technology counts and sizes trees and fruit in the field without requiring a cloud connection, helping growers make operational decisions. The company is expanding its work across fruit crops and partnering with precision sprayer, robotics, and autonomous equipment companies. The company describes a working culture focused on initiative, sound judgment, accountability, collaboration, continuous learning, direct feedback, and practical results for growers. Compensation includes a $110,000–$150,000 annual base salary, uncapped commission with an accelerated rate above quota, and equity participation through a stock option plan. Benefits include health and dental coverage, paid time off, a home-office and travel expense allowance, and a laptop.

Requirements

At least 7 years of B2B sales experience, with a record of closing enterprise deals with large agricultural operations.
An established network among tree fruit or grape growers in the Pacific Northwest or California.
Ability to develop and manage an independent territory, pipeline, and calendar.
Strong discovery, negotiation, and closing skills.
Ability to explain technical products in practical business terms.
Disciplined CRM use and comfort working toward clear activity and revenue targets.
Valid driver’s license and passport.
Willingness to travel approximately 25–50% of the time.

Nice To Haves

HubSpot experience.
Experience selling agtech, precision agriculture solutions, or farm equipment.
Experience in horticulture, crop advising, or orchard or vineyard management.
Education in agriculture or a related field.
Spanish language skills.

Responsibilities

Own the full sales cycle with large apple, pear, and cherry growers, packers, and vineyard management companies, from prospecting through close, expansion, and renewal.
Build a strong pipeline across Washington, Oregon, and California, including new crops and customer segments.
Convert development-year customers into paid, multi-year contracts on Vivid’s per-camera annual lease.
Lead on-farm demonstrations and work with growers, crop advisors, and farm managers to understand their operations and priorities.
Build business cases connecting orchard data to crop-load targets, labor efficiency, input savings, fruit quality, and yield forecasting.
Meet agreed weekly activity targets and monthly pipeline and revenue targets.
Maintain accurate, current CRM records and reliable sales forecasts.
Partner with Customer Success and field teams to support a smooth transition from sale to deployment.
Represent Vivid at regional trade shows and grower events.
Bring customer feedback to Product and leadership to help shape future products.
Develop and manage the territory, pipeline, and calendar.
Travel throughout the West Coast territory, including frequent visits to growers in central Washington.