Senior Account Executive – CPG

Gesture US•Denver, NY
•Hybrid

About The Position

Gesture is hiring a Senior Account Executive to drive growth for Reach360, its B2B tangible marketing platform, across consumer packaged goods brands and manufacturers throughout the United States. Reach360 curates tangible marketing programs, including VIP connection kits, and combines them with its RealAI predictive data platform to support consumer engagement and conversion. Its managed service includes dedicated account management. The role is responsible for building and owning a territory, creating a pipeline from the ground up, developing new relationships, and closing business. The account executive will sell to companies that package goods, including beverage brands, alcohol distributors, gift companies, promotional products companies, and agencies. The role also includes managing and expanding client accounts, collaborating with marketing and operations, representing Reach360 at industry events, and maintaining accurate CRM and pipeline reporting. The position is suited to a competitive, accountable, consultative seller who is comfortable with networking, occasional travel, and performance targets. Gesture describes itself as a fast-growing technology company using AI, machine learning, and intelligent logistics. The position is based in Denver or New York on a hybrid basis, with remote work considered outside those locations.

Requirements

  • A proven track record of hitting or exceeding budget, often ahead of schedule.
  • An established, active network of CPG contacts and a book of business that can be activated from day one.
  • Regular presence at CPG industry trade shows and conferences.
  • Proven success selling into the CPG vertical, including major U.S. markets.
  • At least 3 years of B2B sales experience selling to consumer packaged goods companies of various sizes, supported by strong professional references.
  • Comfort engaging with directors, vice presidents, and executive leadership, including reaching decision makers.
  • Solid command of CRM platforms, virtual meeting tools, and digital communication technologies.
  • Willingness to travel occasionally for conferences and client visits.

Nice To Haves

  • Existing relationships within CPG marketing, brand, or retail partnership teams.
  • Experience selling tangible, experiential, or direct-to-consumer marketing programs rather than digital-only media.
  • A track record of expanding single-brand relationships into multi-brand or portfolio-level partnerships.
  • Prior experience in the sample agency space.

Responsibilities

  • Meet and exceed personal sales targets across the CPG vertical.
  • Independently prospect for new clients through outreach, networking, conferences, and referrals.
  • Use consultative selling to understand the consumer journey and recommend appropriate Reach360 solutions.
  • Follow through on sales opportunities and close business.
  • Build relationships with prospects and clients through strategic outreach and in-person events.
  • Represent Reach360 at CPG industry conferences and trade shows.
  • Manage client relationships to support retention and satisfaction.
  • Identify growth opportunities in existing accounts and expand brand and portfolio partnerships.
  • Collaborate with marketing and operations to ensure seamless delivery and brand consistency.
  • Maintain accurate CRM records, pipeline reporting, and activity logs.
  • Provide Reach360 leadership with regular updates on pipeline progress, deal status, and market intelligence.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Flexible PTO
  • Stock options and equity participation
  • Competitive performance-based commission structure
  • Direct path to expanded leadership as Reach360 scales
  • Modern offices in NYC and Denver with creative work zones, a media studio, and collaboration spaces
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