Senior Account Executive, Enterprise Tech PR

SourceCode Communications•New York, NY

About The Position

SourceCode is an award-winning communications firm serving consumer and B2B technology brands. The Senior Account Executive is expected to bring an established media network and work with media to co-create stories. This role drives PR campaigns from start to finish, independently manages projects, and takes on leadership responsibilities. It encompasses client relations and strategic insight, media relations and campaign execution, content and integrated communications, project management and operational excellence, and business development and team leadership. The Senior Account Executive leads day-to-day tactical client matters, contributes to strategic PR planning and client counsel, tracks client goals and KPIs, and uses data to inform recommendations. The role develops targeted pitches and media lists, monitors news and trends, prepares executive briefing books, and identifies opportunities across the agency’s client roster. It also leads written communications and integrated social work, maps influencers and analysts, manages account tasks and campaign logistics, and prepares client-facing agendas, action items, recaps, and priority emails. The position contributes to new business research and proposals, supports live pitches, mentors junior staff, leads internal training, and serves as an agency ambassador. The role may be performed in a hybrid arrangement based in New York City or remotely from anywhere on the East Coast.

Requirements

3–5 years of progressive public relations agency experience.
Proven track record managing media relations, executing successful campaigns, and guiding client accounts.
Established contacts across technology, business, and trade media, with a reputation for delivering high-quality stories.
Experience managing projects independently.
Accountable, people-first, disciplined, bold, ambitious, open-minded, curious, and imaginative approach to work.
Strong problem-solving ability, creative thinking, and precise, detail-oriented execution.

Nice To Haves

A growing understanding of global media landscapes and the cultural nuances involved in international communications campaigns.
An appetite to learn financial management, organizational strategy, and team leadership.

Responsibilities

Build trust with client contacts and lead day-to-day tactical client matters, including status calls and meetings.
Contribute to strategic PR plans, provide day-to-day client counsel, and solve client problems.
Understand client goals and business KPIs, flag off-track benchmarks, and recommend corrective action.
Analyze data from Meltwater and Muck Rack to inform client counsel and campaign planning.
Draft targeted media pitches and build accurate media lists to secure tier-one and trade placements.
Analyze Muck Rack data to identify themes, gaps, engagement opportunities, and campaign pivots.
Monitor industry, competitor, and broader news trends and lead rapid-response pitching opportunities.
Prepare comprehensive briefing books for client executives.
Identify cross-client narrative opportunities across the agency roster.
Lead the development of press releases, blog posts, award entries, speaking submissions, and bylines.
Integrate social and digital components into PR campaigns and oversee social calendars and creative content.
Research and map influencers and industry analysts for client campaigns.
Build, assign, and track account tasks across teams in Asana to meet deadlines.
Manage speaker and awards programs, editorial calendars, and seasonal event schedules.
Prepare client-facing meeting agendas, action items, wrap-up recaps, and priority emails.
Use agency software, workflows, and tracking tools, including Meltwater, Muck Rack, Asana, Harvest, SEMRush, Businesswire, ClickTime, and Coverage Tracker/Impact Dashboards.
Support new business opportunities through prospect research, competitive research, proposal writing, and participation in live pitch meetings.
Delegate tasks to, mentor, and guide junior account staff.
Lead internal training on media relations, emerging technology trends, or tools.
Represent the agency and use emerging technologies and AI tools to improve internal efficiency and client success.