PR Senior Account Executive

Archetype • San Francisco, CA

1d • $76,000 - $99,000

About The Position

Archetype is seeking an ambitious, creative, and media-savvy Senior Account Executive to join its B2B and enterprise technology communications team in San Francisco or New York City. The role supports innovative technology companies across areas such as AI, enterprise software, cloud computing, and cybersecurity, translating complex ideas into compelling stories that earn attention and drive impact.

The Senior Account Executive drives client results by independently managing projects, developing and executing strategic media campaigns, and identifying opportunities to position clients in important industry conversations. The role serves as a trusted day-to-day client partner, providing recommendations, fresh ideas, and strong execution. Working with senior account leaders, the SAE contributes to strategy, takes increasing ownership of account activity, mentors junior team members, and helps ensure high-quality work across teams.

Archetype is a global communications agency with over 40 years of experience, 21 offices worldwide, and more than 650 creative individuals. It describes its culture as collaborative, inclusive, transparent, and committed to curiosity, ambition, and kindness. Archetype is a Certified B Corporation in North America and states a commitment to social and environmental impact and to fostering a diverse, equitable, and inclusive workplace.

Requirements

• 3–5 years of experience in public relations, strategic communications, or integrated marketing.
• Prior experience supporting B2B and enterprise technology clients, ideally in AI, enterprise software, SaaS, cybersecurity, cloud computing, infrastructure, or related technology sectors.
• Proven success securing meaningful coverage in top-tier business, technology, and industry trade publications.
• Established relationships with technology and business journalists and a strong understanding of how to develop stories that resonate with the current media landscape.
• Experience developing and executing media strategies for product announcements, proactive campaigns, executive thought leadership, and corporate storytelling.
• Excellent writing, editing, and storytelling skills, including the ability to simplify complex technical concepts.
• Strong understanding of enterprise technology trends, competitive dynamics, and B2B technology companies’ business challenges.
• Confidence communicating directly with clients, managing expectations, presenting recommendations, and responding to evolving needs.
• Ability to independently manage projects, prioritize multiple deadlines, and deliver high-quality work with minimal oversight.
• Experience reviewing work, delegating tasks, and mentoring junior team members; interest in developing as a people leader.
• Strong research and analytical skills, including the ability to turn market intelligence, industry news, and client insights into actionable communications opportunities.
• Proactive, solutions-oriented mindset and ability to anticipate opportunities and challenges.
• Collaborative spirit, intellectual curiosity, and enthusiasm for emerging technologies and new communications approaches.
• Exceptional attention to detail, accountability, and commitment to outstanding client service.

Nice To Haves

• Agency-environment experience in public relations, strategic communications, or integrated marketing.
• Experience with B2B and enterprise technology clients, particularly in AI, enterprise software, SaaS, cybersecurity, cloud computing, or infrastructure.

Responsibilities

• Drive proactive media relations programs and secure meaningful coverage in top-tier business, technology, and industry trade publications.
• Develop and execute media strategies for product launches, company announcements, executive thought leadership, and proactive storytelling campaigns.
• Build and maintain relationships with journalists, editors, and influential voices covering enterprise technology and the broader B2B technology ecosystem.
• Identify timely storytelling opportunities by connecting client narratives with industry developments, market trends, breaking news, and emerging technology conversations.
• Manage projects and campaigns from planning through execution, ensuring deliverables meet client objectives, deadlines, and Archetype standards.
• Serve as a day-to-day client contact, providing updates, recommendations, and strategic and tactical counsel.
• Draft and edit media pitches, press releases, bylines, executive messaging, briefing documents, and thought leadership content.
• Translate complex technical concepts, products, and business challenges into clear, accessible narratives for business and technology audiences.
• Identify and secure executive visibility opportunities, including media interviews, speaking engagements, awards, and contributed content.
• Prepare executives for media engagements, develop briefing materials, and support spokesperson interviews.
• Monitor client industries, competitive landscapes, and news cycles to develop proactive ideas and strengthen communications strategies.
• Collaborate with senior account leaders on integrated communications programs, strategic planning, and creative campaign development.
• Manage multiple workstreams across client accounts, set expectations, identify challenges, and keep projects moving forward.
• Review junior team members’ work, delegate responsibilities, and provide feedback and mentorship.
• Support account management activities, including resource planning, budget awareness, client reporting, and campaign measurement.
• Contribute insights, research, and creative thinking to new business pitches, brainstorms, and agency initiatives.
• Champion the use of AI tools and emerging technology to improve writing, research, media intelligence, and content production efficiency.

Benefits

• Competitive compensation package with annual salary range of $76,000–$99,000 DOE.
• 401(k) with match.
• Generous employer contributions toward insurance premiums.
• Paid mental health benefits.
• Paid sabbatical after every six years of continuous employment.
• Paid short-term disability.
• Extensive parental leave benefits.
• Archetype Academy, mentorship, and other career development programs.
• Transparent, collaborative, and inclusive working culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed