Senior Account-Based Experience Marketing Manager (UK Remote)

Turnitin

2d•Remote

About The Position

Turnitin is seeking a strategic, results-oriented Senior Account-Based Experience (ABX) Manager to own and lead the global ABX strategy and scale the program across its global go-to-market organization. Building on existing ABX pilots, the role will set strategic direction, priorities, and a roadmap for developing a mature, scalable, measurable go-to-market motion for the Integrity and Assessment product portfolios. The position will define and implement account-based strategies, plays, processes, and measurement frameworks to drive engagement, pipeline growth, customer expansion, and retention within strategic accounts. It will align Sales, SDRs, Customer Success, Revenue Operations, Product Marketing, and Demand Generation teams around account priorities and coordinated engagement. The role will also act as the organization's ABX subject matter expert, establishing scalable best practices and frameworks that strengthen its account-centric approach across mature markets. Turnitin is a global education technology company serving more than 16,000 academic institutions, publishers, and corporations in over 185 countries. The organization describes its culture as remote-first and emphasizes collaboration, learning, integrity, ownership, and improving global education.

Requirements

At least 7 years of experience in B2B marketing, including at least 4 years focused on ABM, ABX, strategic demand generation, or field marketing.
Demonstrated experience owning and leading ABM/X strategy, developing scalable programs and strategic frameworks, and driving measurable pipeline and revenue impact across complex B2B organizations.
Strong understanding of account segmentation, buying groups, account planning, customer lifecycle marketing, and account engagement strategies.
Experience developing account-specific and segment-based plays for acquisition, expansion, and retention.
Strong analytical skills and experience measuring account engagement, pipeline influence, opportunity creation, and revenue impact.
Experience with Salesforce and marketing automation platforms such as Pardot, Salesforce, or similar technologies.
Excellent project management, communication, and stakeholder management skills.
Strategic thinking, a builder mindset, customer- and account-centric thinking, and ownership and accountability.

Nice To Haves

Familiarity with ABM platforms, intent data providers, enrichment solutions, and account intelligence tools.
Experience creating executive-level reporting and presenting program performance, insights, and recommendations to stakeholders.

Responsibilities

Own and drive the global ABX strategy and roadmap, evolving existing workflows into a scalable, repeatable program that supports regional and global growth objectives.
Define and lead the evolution of account selection methodologies, account planning processes, engagement frameworks, and measurement models.
Set ABX measurement priorities and success criteria, partnering with Revenue Operations to mature account-level reporting, engagement scoring, attribution, and performance measurement.
Develop and operationalize ABX plays across customer lifecycle stages, including acquisition, expansion, and retention.
Lead cross-functional go-to-market alignment and establish scalable processes and governance models that strengthen alignment among Sales, Marketing, SDRs, and Customer Success.
Use account intelligence, market insights, and performance data to identify and prioritize opportunities to improve personalization, orchestration, and account engagement across channels and touchpoints.
Establish best practices and playbooks that can be replicated across regions and product portfolios, guiding market expansion and program adoption according to business priorities and readiness.
Shape the ABX technology and data roadmap by evaluating and recommending technologies, data sources, and processes that support continued program evolution.
Serve as the organization's ABX subject matter expert, influencing senior stakeholders, guiding strategic decisions, and driving adoption and continuous improvement of account-based strategies and methodologies.