Seller & Creator Livestream Manager

Pattern•Los Angeles, CA

14d•Onsite

About The Position

Pattern is hiring a Seller & Creator Livestream Manager to lead, execute, and grow its livestream commerce ecosystem across Seller LIVE and Creator LIVE. This hybrid role combines hands-on management of Pattern-operated livestream programs with development of creator-led livestreams as a scalable GMV and revenue channel for Pattern brands. The manager will oversee livestream planning and operations, hosts and creator relationships, schedules, product selection, promotions, performance analysis, and optimization. The role is full-time and onsite at Pattern’s Los Angeles office. The position works closely with social commerce managers, Creator Success Managers, the Livestream Manager, brand partners, TikTok representatives, hosts, creators, and internal teams. The role reports to Casper Mao. It offers exposure to global brands and TikTok, experience across Seller LIVE and Creator LIVE, and ownership of a growing social commerce channel, with potential progression into senior livestream, social commerce, creator partnership, or channel leadership roles.

Requirements

At least 1 year of hands-on experience managing or hosting TikTok Shop livestreams, with proven performance results.
Experience with TikTok Shop, Creator/Affiliate partnerships, social commerce, influencer marketing, or LIVE commerce.
Strong understanding of TikTok Shop’s LIVE ecosystem, including Seller LIVE, Creator LIVE, affiliate mechanics, promotional tools, and e-commerce operations.
Strong outreach and relationship-building skills, including the ability to engage creators professionally and persuasively.
Excellent organization and follow-through, with the ability to manage multiple brands, creators, hosts, schedules, samples, and livestreams simultaneously.
Professional-level fluency in spoken and written English.
Data-driven approach and ability to analyze GMV, GPH, conversion, engagement, and other performance metrics and turn them into actionable recommendations.
Strong communication and collaboration skills across brands, creators, hosts, TikTok, and internal stakeholders.
Ability to learn quickly, take initiative, adapt, and work in a rapidly evolving environment.

Nice To Haves

Ability to independently film, edit, and produce short-form video content.

Responsibilities

Plan, manage, and execute TikTok Shop Seller LIVE sessions to drive GMV, engagement, and conversion.
Own livestream operations for assigned brands, including scheduling, host coordination, product selection, and promotional planning.
Coordinate livestream schedules, scripts, product placements, and promotional strategies with broader marketing campaigns.
Develop and refine livestream content strategies to improve retention, storytelling, conversion, and production quality.
Recruit, onboard, train, and manage livestream hosts.
Monitor and moderate livestreams in real time for smooth execution, brand safety, and compliance with TikTok Shop policies.
Analyze livestream performance and provide recap reports with actionable recommendations and optimization opportunities.
Serve as the primary contact for assigned brand partners and collaborate with TikTok representatives, internal teams, hosts, and production partners.
Identify and recruit TikTok Shop creators suited to Pattern brands, products, and target audiences.
Manage creator relationships from outreach and negotiation through scheduling, execution, and ongoing collaboration.
Track creator LIVE availability and coordinate schedules across creators and brands.
Coordinate product selection and sample shipments with creators and internal teams.
Develop Creator LIVE opportunities and maintain a pipeline of creator-led livestreams.
Provide Creator LIVE strategy covering merchandising, promotional mechanics, product sequencing, and LIVE-exclusive offers.
Analyze Creator LIVE GMV, GPH, conversion, and engagement data to identify high-performing creators and optimize future sessions.
Build Creator LIVE into a reliable, repeatable, scalable GMV and revenue channel for Pattern brands.
Share learnings across Seller LIVE and Creator LIVE to improve performance.
Develop a repeatable strategy for growing Seller LIVE and Creator LIVE for Pattern brands.

Benefits

Unlimited PTO
Paid holidays
Onsite fitness center
Company-paid life insurance
Casual dress code
Competitive pay
Health insurance
Vision insurance
Dental insurance
401(k) match: 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred