AEO) Strategy Lead-Vice President

JPMorgan Chase & Co.•Chicago, IL

12h•$114,000 - $185,000

About The Position

The SEO/AEO Strategy Lead on Chase’s Paid Media team serves as the primary strategic advisor and day-to-day lead for organic and AI-powered search for a line of business. The role defines and leads the organic search strategy, translating customer intent, search behavior, competitive trends, performance data, and emerging discovery patterns into an actionable, prioritized roadmap. Working with product, content, technology, analytics, media, compliance, and external agencies, the lead aligns stakeholders around shared objectives and guides initiatives from opportunity identification through implementation and measurement. The role develops a point of view on AI-powered discovery, advises senior leaders, and drives measurable customer and business outcomes through influence across complex, cross-functional teams. Chase is a financial services firm serving households and small businesses. The position is part of Consumer & Community Banking and supports Marketing & Communications, which uses data and analytics to develop customer-focused marketing and servicing communications across Chase.com, the mobile app, and paid media channels.

Requirements

8+ years of experience in SEO, organic search, digital marketing, content strategy, or a related discipline, including 3+ years leading end-to-end strategies across complex, cross-functional initiatives.
Demonstrated success developing and executing SEO strategies that improved qualified traffic, search visibility, engagement, leads, applications, conversions, or other measurable business outcomes.
Deep knowledge of content SEO, technical SEO, information architecture, structured data, keyword and intent research, competitive analysis, and organic search performance measurement.
Experience translating business objectives, customer needs, performance data, and market trends into prioritized strategic roadmaps, opportunity sizing, forecasts, and actionable recommendations.
Strong understanding of AI-powered search and answer experiences, including factors influencing content retrieval, summarization, recommendation, citation, brand authority, and visibility.
Exceptional executive communication and storytelling skills, including the ability to simplify complex findings, establish a clear point of view, influence senior stakeholders, and drive decisions without direct authority.
Proven ability to lead internal and external cross-functional partners, manage competing priorities and dependencies, and move multiple initiatives from strategy through implementation in a highly matrixed organization.

Nice To Haves

Hands-on experience with enterprise SEO, AI-visibility, analytics, and reporting platforms such as BrightEdge, Profound, Adobe Analytics, Google Search Console, Screaming Frog, Botify, Conductor, Tableau, or similar tools.
Experience in financial services or another highly regulated industry, including collaboration with legal, risk, compliance, accessibility, privacy, and brand-governance teams.
Experience managing agency or vendor relationships, including scopes of work, deliverables, performance expectations, quality assurance, and accountability.
Familiarity with web product development and delivery practices, including Agile workflows, tagging and measurement requirements, content management systems, experimentation, and collaboration with engineering teams.

Responsibilities

Own the line-of-business SEO/AEO strategy and roadmap, including objectives, priorities, success measures, governance, and sequencing based on customer needs, business goals, opportunity sizing, and implementation capacity.
Serve as the primary strategic advisor and day-to-day lead for line-of-business stakeholders, translating business priorities into search strategies and aligning product, content, UX, technology, analytics, media, legal, risk, compliance, and external partners around execution.
Analyze organic performance, customer intent, competitive movement, algorithm and platform changes, and AI-powered discovery trends to identify opportunities and recommend improvements across content, information architecture, structured data, technical SEO, user experience, and conversion.
Build and manage an intent-led content and experience roadmap across the customer journey; identify content gaps, assess existing experiences for quality and relevance, and prioritize improvements to discoverability, engagement, and conversion.
Develop a point of view on AEO and AI-powered discovery, including how brands and content are surfaced, summarized, recommended, and cited, and translate emerging patterns into scalable optimization and measurement practices.
Lead opportunity sizing, forecasting, experimentation, and performance measurement; establish KPIs and test-and-learn plans connecting SEO/AEO activity to qualified traffic, engagement, applications, leads, conversions, and incremental business value.
Create executive-ready narratives and recommendations that communicate performance, opportunities, dependencies, risks, decisions, and next actions, while holding internal teams and external partners accountable for delivery.

Benefits

Competitive total rewards package, including base salary determined by role, experience, skill set, and location.
Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
Comprehensive health care coverage.
On-site health and wellness centers.
Retirement savings plan.
Backup childcare.
Tuition reimbursement.
Mental health support.
Financial coaching.

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