Associate, Search Engine Optimization

Greystar•Arizona City, AZ

2d•$63,000 - $67,000•Remote

About The Position

The Associate of Search Engine Optimization works closely with the Manager of SEO to execute established SEO and AI Search strategies across a multi-location client portfolio. The role focuses on high-quality content writing and optimization, technical and local SEO execution, performance analysis, and timely delivery of program deliverables. The ideal candidate manages multiple projects efficiently, communicates effectively with clients and stakeholders, and adapts to emerging search tactics and best practices. This position may be performed remotely anywhere within the United States except Alaska. Team members work in an office or remote work environment. Rare or occasional travel may be required; the position lists travel of 10% for business meetings, training programs, or other work-related situations. Job demands may require long periods of sitting, but no special physical demands are required.

Requirements

Bachelor’s degree or comparable experience in marketing, communications, advertising, general business, or a related field.
At least 2 years of marketing experience with a focus on organic search.
Solid knowledge of on-page, off-page, technical, and local SEO, AI Search optimization, keyword research, and schema markup.
Demonstrated proficiency in SEO and digital marketing copywriting, exceptional writing and editing skills, and understanding of E-E-A-T, search intent, and content for traditional and AI-powered search.
Experience using AI-assisted content tools in SEO workflows, with editorial judgment to ensure accuracy, originality, brand consistency, and quality.
Working knowledge of Google Analytics and tracking tools, including Google Tag Manager and Looker Studio.
Experience updating content and implementing technical SEO improvements across CMS platforms.
Strong organization, time management, problem-solving, and prioritization skills in a fast-paced environment.
Excellent written, oral, and interpersonal communication skills, including the ability to explain SEO performance and recommendations to clients and internal stakeholders.
Ability to collaborate with cross-functional colleagues, external vendors, and business leaders.
Comfort using digital collaboration and productivity tools, including Microsoft Word, Excel, PowerPoint, Teams, email, and virtual meeting software.

Nice To Haves

Previous agency experience.
Google Analytics certification.
Sitecore experience.
Familiarity with conversion rate optimization (CRO), user experience, and A/B testing.
Experience executing cross-channel organic marketing initiatives, including organic social media, Google Business Profile optimization, local listing management, and content distribution.
Knowledge of SEO tools such as BrightEdge, SEMrush, and SEO Clarity.

Responsibilities

Implement established on-page, off-page, technical, and local SEO tactics, including keyword optimization, schema markup, website content updates, and AI Search optimization.
Write, edit, and optimize website content, landing pages, FAQs, SEO content briefs, and other SEO deliverables using E-E-A-T principles, search intent, and AI Search best practices.
Analyze SEO metrics and KPIs and translate performance data into actionable insights for clients and stakeholders.
Communicate SEO best practices, emerging trends, and results to clients and internal teams.
Manage multiple property deliverables while maintaining quality, accuracy, and deadlines.
Collaborate with content, paid, social, web development, and other digital marketing channels to support integrated organic marketing efforts.
Stay current on SEO and AI-powered search developments and support testing, process improvements, and new practices that improve program effectiveness and efficiency.
Collaborate with preferred partners on relevant SEO tests.
Maintain current knowledge of the marketing function’s infrastructure, platforms, products, programs, strategies, policies, protocols, standards, brand requirements, vendors, and digital marketing priorities.
Build and maintain a network of experts and professionals within and outside the multifamily real estate industry, and participate in conferences, professional associations, and other professional growth events.
Follow and oversee compliance with company operating, systems, financial, and human resources policies and procedures, and meet performance standards.
Follow company safety and risk policies, report safety-related incidents, and ensure awareness of and compliance with safety protocols.
Identify and act on opportunities to improve the service, efficiency, effectiveness, productivity, and contributions of the National Marketing and Digital Marketing functions.

Benefits

Competitive medical, dental, vision, disability, and life insurance benefits, including low-cost or free basic employee-only medical coverage.
Paid time off, including 15 vacation days, 4 personal days, 10 sick days, and 11 paid holidays for new hires; additional vacation accrues with tenure.
Birthday off after 1 year of service.
Onsite housing discount for onsite team members at Greystar-managed communities, subject to discount and unit availability.
Six-week paid sabbatical after 10 years of service and every 5 years thereafter.
401(k) with company match up to 6% of pay after 6 months of service.
Paid parental leave.
Lifetime fertility benefit reimbursement up to $10,000, including adoption or surrogacy.
Employee Assistance Program.
Critical illness, accident, hospital indemnity, pet insurance, and legal plans.
Charitable giving program and benefits.
May be eligible for a quarterly or annual bonus program based on individual and company performance.