Product Manager, eCommerce Search Engine Optimization SEO

Staples Inc. • Framingham, MA

2d • $89,000 - $121,000

About The Position

The Product Manager, Digital is responsible for defining product priorities, managing the product backlog, and translating customer and business needs into actionable product requirements. The role collaborates with cross-functional teams to develop and enhance digital products and capabilities that improve customer experience and deliver measurable business results. Using customer insights, analytics, market trends, and business priorities, the Product Manager drives roadmap execution, influences stakeholders, solves complex challenges, and supports innovation across Staples' digital platforms, including opportunities to leverage AI-enabled tools and capabilities.

This role owns SEO optimization for print and eCommerce experiences, identifying opportunities to improve organic search visibility, traffic, rankings, and revenue performance across product pages and feeds. It partners with product, engineering, analytics, print business, UX, data science, and external vendor teams to translate SEO strategy and technical best practices into prioritized product requirements. The role also assesses evolving search behavior, including AI-driven search and discovery, and recommends improvements to site structure, technical SEO, crawlability, and product data.

The Product Manager monitors performance using KPIs, OKRs, customer feedback, and digital analytics; drives discovery, experimentation, and continuous improvement; and manages product issues, dependencies, and risks through successful delivery. The role also evaluates AI/ML-enabled opportunities and supports less experienced team members by sharing product management and Agile practices.

Requirements

• Bachelor's degree in Business, Technology, Product Management, Information Systems, Computer Science, Marketing, Engineering, or a related field, or equivalent professional experience.
• 5+ years of product management experience focused on digital products or eCommerce platforms.
• Experience managing product backlogs, user stories, requirements, acceptance criteria, and feature prioritization.
• Experience delivering digital products in partnership with engineering, UX, analytics, data science, or other technical teams.
• Proven experience managing products through the full product lifecycle, from concept through launch and continuous improvement.
• Experience using customer insights, analytics, KPIs, OKRs, and performance metrics to drive product decisions.
• Strong experience managing multiple stakeholders, priorities, dependencies, and cross-functional initiatives.
• Experience creating product documentation, roadmap updates, business cases, and stakeholder communications.
• Strong analytical and quantitative skills with a data-driven approach to decision-making.
• Comprehensive understanding and practical application of Agile methodologies, tools, and frameworks.
• Strong communication, stakeholder management, collaboration, and problem-solving skills, including the ability to influence technical and non-technical audiences and lead cross-functional initiatives without direct authority.
• Ability to thrive in a fast-paced environment, manage multiple priorities, and adapt to changing business needs.
• Passion for customer-focused digital experiences and continuous product improvement.
• Leadership and mentoring capabilities, with a commitment to developing others.
• Curiosity and practical experience leveraging AI tools to enhance productivity and product outcomes.

Nice To Haves

• Master's degree in a related field.
• 2+ years of recent, hands-on eCommerce SEO experience, including technical SEO, organic search strategy, site optimization, and knowledge of factors influencing rankings, traffic, and organic revenue.
• Experience with SEO and analytics platforms such as Semrush, Google Analytics, and Adobe tools.
• Experience with print, custom products, or complex eCommerce environments, including product pages, product feeds, or large-scale catalogs.
• Agile certifications such as Certified Scrum Master (CSM), SAFe Agilist, PMI-ACP, or similar credentials.
• Product management certification such as AIPMM Certified Product Manager.
• Experience managing products across desktop, mobile, app, or eCommerce platforms.
• Experience with A/B testing, experimentation, conversion optimization, and customer journey analysis.
• Experience working with AI/ML-enabled products, personalization, automation, recommendations, search, or other data-driven capabilities.
• Experience partnering with data science and engineering teams to define success metrics, validate solutions, and drive continuous improvement.
• Experience using AI productivity tools for product discovery, analysis, backlog management, and stakeholder communication.
• Experience in B2B, commercial eCommerce, retail, supply chain, office products, or related industries.

Responsibilities

• Own SEO optimization for print and eCommerce experiences, identifying opportunities to improve organic search visibility, traffic, rankings, and revenue performance across product pages and feeds.
• Partner with product, engineering, analytics, and print business teams to turn SEO strategy and technical best practices into actionable product requirements, prioritizing by search opportunity and business impact.
• Evaluate evolving search behavior, including AI-driven search and discovery, and recommend improvements to site structure, technical SEO, crawlability, product data, and other search visibility factors.
• Define, prioritize, and manage the product backlog for assigned digital products, platforms, and capabilities.
• Align product priorities with customer needs, digital strategy, and business objectives by collaborating with business leaders and stakeholders.
• Translate customer insights, analytics, market trends, and stakeholder feedback into user stories, requirements, acceptance criteria, and product recommendations.
• Serve as a liaison between business partners, engineering, UX, analytics, data science, and external vendors.
• Prioritize enhancements, defects, technical work, and feature development based on customer value, business impact, team capacity, and delivery timelines.
• Partner with engineering and UX teams in Agile ceremonies, including backlog refinement, sprint planning, testing, product reviews, and release readiness.
• Monitor product performance through KPIs, OKRs, customer feedback, and digital analytics to identify optimization opportunities.
• Drive discovery, experimentation, and continuous improvement to enhance product performance and customer experience.
• Anticipate, manage, and resolve product issues, dependencies, and risks while ensuring successful delivery outcomes.
• Use AI productivity tools and work with technical teams to evaluate AI/ML-enabled opportunities that improve customer experiences, operational efficiency, and decision-making.
• Mentor and support less experienced team members by sharing product management best practices and Agile expertise.

Benefits

• 22 days of PTO and a holiday schedule with 7 observed paid holidays and 1 floating holiday.
• Online and retail discounts.
• Company-match 401(k).
• Physical and mental health wellness programs.
• Associate-led Business Resource Groups and an inclusive culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level