Product Manager, eCommerce Search Engine Optimization SEO

Staples•Framingham, MA

About The Position

The Product Manager is responsible for defining product priorities, managing the product backlog, and translating customer and business needs into actionable requirements. The role collaborates with cross-functional teams to develop and enhance digital products and capabilities that improve customer experience and deliver measurable business results. It uses customer insights, analytics, market trends, and business priorities to drive roadmap execution, influence stakeholders, solve complex challenges, and support innovation across Staples’ digital platforms, including opportunities for AI-enabled tools and capabilities. A primary focus is owning SEO optimization for print and eCommerce experiences. The Product Manager identifies opportunities to improve organic search visibility, traffic, rankings, and revenue across product pages and feeds, and partners with product, engineering, analytics, and print business teams to turn SEO strategy and technical best practices into prioritized product requirements. The role also evaluates evolving search behavior, including AI-driven search and discovery, and recommends improvements to site structure, technical SEO, crawlability, and product data. The role manages product discovery, delivery, performance monitoring, and continuous improvement across assigned digital products, platforms, and capabilities. It works with business partners, engineering, UX, analytics, data science, and external vendors; participates in Agile delivery; monitors KPIs, OKRs, customer feedback, and digital analytics; and manages product risks, dependencies, and issues. The Product Manager also uses AI productivity tools, evaluates AI/ML opportunities with technical teams, and mentors less experienced team members.

Requirements

Bachelor's degree in Business, Technology, Product Management, Information Systems, Computer Science, Marketing, Engineering, a related field, or equivalent professional experience.
5+ years of product management experience focused on digital products or eCommerce platforms.
Experience managing product backlogs, user stories, requirements, acceptance criteria, and feature prioritization.
Experience delivering digital products in partnership with engineering, UX, analytics, data science, or other technical teams.
Proven experience managing products through the full lifecycle, from concept through launch and continuous improvement.
Experience using customer insights, analytics, KPIs, OKRs, and performance metrics to drive product decisions.
Strong experience managing multiple stakeholders, priorities, dependencies, and cross-functional initiatives.
Experience creating product documentation, roadmap updates, business cases, and stakeholder communications.
Strong analytical and quantitative skills, with a data-driven approach to decision-making.
Comprehensive understanding and practical application of Agile methodologies, tools, and frameworks.
Strong communication and stakeholder management skills, including the ability to influence technical and non-technical audiences.
Ability to manage multiple priorities and competing business needs in a fast-paced environment.
Strong collaboration skills and experience leading cross-functional initiatives without direct authority.
Passion for customer-focused digital experiences and continuous product improvement.
Agile mindset and ability to adapt to changing business priorities.
Leadership and mentoring capabilities, with a commitment to developing others.
Curiosity and practical experience leveraging AI tools to enhance productivity and product outcomes.

Nice To Haves

Master's degree in a related field.
2+ years of recent, hands-on eCommerce SEO experience, including technical SEO, organic search strategy, site optimization, and factors influencing rankings, traffic, and organic revenue.
Experience using SEO and analytics platforms such as Semrush, Google Analytics, and Adobe tools.
Experience with print, custom products, or complex eCommerce environments, including product pages, product feeds, or large-scale catalogs.
Agile certification such as Certified Scrum Master (CSM), SAFe Agilist, PMI-ACP, or a similar credential.
Product management certification such as AIPMM Certified Product Manager.
Experience managing products across desktop, mobile, app, or eCommerce platforms.
Experience with A/B testing, experimentation, conversion optimization, and customer journey analysis.
Experience working with AI/ML-enabled products, personalization, automation, recommendations, search, or other data-driven capabilities.
Experience partnering with data science and engineering teams to define success metrics, validate solutions, and drive continuous improvement.
Experience using AI productivity tools for product discovery, analysis, backlog management, and stakeholder communication.
Experience in B2B, commercial eCommerce, retail, supply chain, office products, or related industries.

Responsibilities

Own SEO optimization for print and eCommerce experiences, identifying opportunities to improve organic search visibility, traffic, rankings, and revenue across product pages and feeds.
Partner with product, engineering, analytics, and print business teams to translate SEO strategy and technical best practices into actionable product requirements.
Evaluate evolving search behavior, including AI-driven search and discovery, and recommend improvements to site structure, technical SEO, crawlability, product data, and other factors affecting search visibility.
Define, prioritize, and manage the product backlog for assigned digital products, platforms, and capabilities.
Align product priorities with customer needs, digital strategy, and business objectives in collaboration with business leaders and stakeholders.
Translate customer insights, analytics, market trends, and stakeholder feedback into user stories, requirements, acceptance criteria, and product recommendations.
Serve as a liaison between business partners, engineering teams, UX, analytics, data science, and external vendors.
Prioritize enhancements, defects, technical work, and feature development based on customer value, business impact, team capacity, and delivery timelines.
Partner with engineering and UX teams in Agile ceremonies, including backlog refinement, sprint planning, testing, product reviews, and release readiness.
Monitor product performance using KPIs, OKRs, customer feedback, and digital analytics to identify optimization opportunities.
Drive discovery, experimentation, and continuous improvement to enhance product performance and customer experience.
Anticipate, manage, and resolve product issues, dependencies, and risks while supporting successful delivery.
Use AI productivity tools and partner with technical teams to evaluate AI/ML-enabled opportunities that improve customer experiences, operational efficiency, and decision-making.
Mentor and support less experienced team members by sharing product management best practices and Agile expertise.