Search Discoverability Specialist (SEO/ AEO)

Nvision Solutions•Markham, ON

8d•CA$75,000 - CA$85,000

About The Position

NVISION is seeking a Search Discoverability Specialist (SEO/AEO) to enhance client visibility, credibility, and findability across various search platforms, including traditional search engines, AI answer engines, local search, and third-party discovery platforms. This role requires a blend of technical SEO, AEO strategy, content planning, and copywriting to ensure clients are discoverable where users search, ask questions, compare options, and make decisions. The ideal candidate will not only identify SEO and AEO opportunities but also create and optimize content such as blog posts, service pages, location pages, FAQs, comparison sections, metadata, and internal linking recommendations. NVISION's approach to SEO and AEO is framed by four systems: Findability, Trust, Relevance, and Presence, which this role will help strengthen across client websites, content strategies, local search profiles, and off-platform visibility.

Requirements

Strong experience in technical SEO, content SEO, local SEO, and SEO copywriting.
A practical understanding of AEO, AI search, generative search, AI Overviews, LLM visibility, and how search behavior is changing.
Proven ability to write blog copy, service page copy, location page copy, FAQ content, metadata, and content refresh recommendations.
Experience with tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Looker Studio, BrightLocal, Local Viking, or similar platforms.
Strong knowledge of crawlability, indexation, structured data, internal linking, redirects, Core Web Vitals, mobile usability, and information architecture.
Experience conducting SERP analysis, competitor analysis, content gap analysis, and keyword research.
Ability to translate complex findings into clear, prioritized recommendations and usable copy.
Ability to collaborate with developers, writers, designers, strategists, paid media specialists, and client experience managers.
Strong client communication skills, including the ability to explain what matters, why it matters, and how success will be measured.
A strong interest in how AI is changing search, content discovery, brand authority, and digital marketing.

Nice To Haves

Experience in an agency environment.
Experience working with healthcare, aesthetics, dental, nonprofit, B2B, SaaS, or professional services clients.
Experience writing for regulated, technical, or expert-led industries.
Experience with log file analysis.
Experience with digital PR or brand mention strategy.
Experience with schema implementation or QA.
Experience tracking AI visibility, AI citations, or LLM response visibility.
Experience creating SEO briefs for writers, designers, and developers.
Familiarity with HubSpot, WordPress, Webflow, Shopify, or similar CMS platforms.

Responsibilities

Conducting technical SEO audits covering crawlability, indexation, redirects, XML sitemaps, robots.txt, canonical tags, Core Web Vitals, mobile usability, and site architecture.
Identifying and prioritizing technical issues based on their impact on machine access, user experience, and organic performance.
Reviewing AI crawler access and bot management considerations, including GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and other emerging crawlers.
Recommending robots.txt directives, server-level access considerations, and log file monitoring where relevant.
Supporting structured data recommendations and implementation across Organization, Service, LocalBusiness, FAQ, Article, Product, HowTo, and other relevant schema types.
Improving page structure for easier content extraction by search engines and AI systems, including clear headings, semantic HTML, concise answer sections, FAQs, comparison tables, step-by-step sections, and descriptive internal links.
Reviewing internal linking, URL structure, breadcrumbs, navigation hierarchy, orphan pages, and link depth to improve content discoverability.
Supporting authority-building strategies through backlink analysis, competitor link gap reviews, digital PR opportunities, partnership opportunities, and relevant third-party placements.
Auditing brand entity consistency across directories, social profiles, Google Business Profile, review platforms, and other public references.
Supporting review signal strategies, reputation visibility, and response recommendations where relevant.
Recommending improvements to E-E-A-T signals, including author bios, expert attribution, case studies, proprietary insights, client proof, original research, and credential-based content.
Clarifying brand, service, location, and author entities through schema, sameAs references, internal links, and consistent external profile alignment.
Monitoring brand mentions, competitor mentions, and source credibility signals across relevant platforms.
Conducting search intent research, keyword research, AI prompt-style research, and conversational query analysis.
Mapping queries and topics by buyer stage, intent type, service area, location, and decision-making need.
Building topical authority recommendations through pillar pages, content clusters, internal linking strategies, and content sequencing.
Performing content gap analysis to identify where clients are missing from important queries, topics, AI responses, competitor comparisons, and decision-stage conversations.
Reviewing existing content to determine what should be updated, expanded, consolidated, restructured, or removed.
Writing and optimizing blog content, service page copy, location page copy, FAQ content, comparison sections, metadata, and page update copy based on SEO, AEO, and conversion opportunities.
Creating SEO and AEO content briefs when another writer or team member is supporting execution.
Shaping content that is useful for humans and easy for search engines and AI systems to understand.
Supporting local SEO strategies, including Google Business Profile optimization, posts, Q&A, photos, reviews, service areas, local landing pages, and local pack visibility.
Auditing and improving directory citations, NAP consistency, local listings, and service-area visibility.
Identifying opportunities for off-platform visibility across LinkedIn, YouTube, Reddit, Quora, podcasts, industry publications, review platforms, and relevant online communities.
Supporting brand mention generation through earned visibility, expert quotes, partnerships, resource pages, co-content, and digital PR opportunities.
Recommending content distribution and repurposing opportunities so core content can live across multiple formats and platforms.
Writing or adapting short-form content recommendations for off-platform visibility when needed, including LinkedIn post angles, YouTube descriptions, FAQ snippets, directory descriptions, and repurposed content summaries.
Monitoring competitor presence across search, AI answers, local results, directories, communities, and third-party content.
Writing clear, useful, search-informed copy for blog articles, service pages, location pages, FAQ sections, comparison sections, how-it-works sections, metadata, internal linking anchor text, page update recommendations, Google Business Profile content, directory descriptions, and content refreshes/expansion opportunities.
Translating complex findings into clear, prioritized recommendations and usable copy.
Collaborating with developers, writers, designers, strategists, paid media specialists, and client experience managers.
Communicating recommendations to clients with confidence, explaining what matters, why it matters, and how success will be measured.
Improving client visibility across search engines, AI answer engines, local search, and relevant third-party platforms.
Turning technical audits into clear action plans.
Turning SEO and AEO opportunities into strong, publishable content.
Writing and optimizing copy that supports organic visibility, AI visibility, and lead generation.
Helping content teams create stronger, more useful, and more answer-ready content.
Identifying opportunities that connect SEO and AEO activity to business outcomes such as qualified traffic, leads, conversions, and brand visibility.
Providing reporting that connects performance to discoverability, credibility, relevance, and presence.
Helping NVISION evolve its SEO and AEO offering as search behavior changes.