Director, AEO Discoverability & Copy

kate spade new york•New York, NY

11d•$160,000 - $165,000•Hybrid

About The Position

The Director, AEO Discoverability & Copy will build scalable discoverability capabilities that help markets optimize eCommerce and product content for search, AI-driven discovery, and emerging consumer behaviors. The role develops structured data, reusable content systems, and AI-enabled workflows to improve content quality, consistency, consumer relevance, and operational efficiency. The director owns global copy strategy and standards, including content frameworks, structures, voice principles, and operating models. The role establishes discoverability playbooks across product copy, editorial content, FAQs, structured content, content architecture, and other first-party signals, and leads AEO-focused content strategies and AI-enabled workflows. It sets governance and quality standards for AI-assisted content and partners with Data, Digital Product, technology teams, Local BUs, and the measurement team to improve product understanding, incorporate market-specific insights, and evaluate progress through global KPIs. The role also leads experimentation with emerging AI-discovery capabilities and develops and coaches the global AEO & Copy organization across product copy, automation, structured content, long-form content, and AI-enabled discovery. The position is based in a hybrid work arrangement, as indicated by the job posting hashtag.

Requirements

10+ years in content strategy, eCommerce content, digital discoverability, or related fields, with significant leadership experience.
Demonstrated expertise across SEO/AEO/GEO, structured content, content architecture, and AI-powered discovery.
Deep understanding of eCommerce product content, PDP ecosystems, and consumer decision journeys.
Experience building new capabilities or operating models within rapidly evolving digital disciplines.
Strong understanding of generative AI content workflows and related quality and governance considerations.
Strong strategic communication skills and ability to influence senior leaders.

Responsibilities

Own global copy strategy and standards, including frameworks, content structures, voice principles, and operating models.
Define global discoverability standards and playbooks covering product copy, editorial content, FAQs, structured content, content architecture, and other first-party signals.
Build scalable product content and data foundations that improve discoverability, consistency, and content reuse.
Establish the global strategy for AI-enabled content and copy workflows to improve quality, personalization, localization, scalability, and operational efficiency.
Lead AEO-focused first-party content strategies, including FAQs, guides, long-form editorial content, and LLM-friendly formats.
Set global governance and quality standards for AI-assisted content, including brand voice, factual accuracy, consistency, human review, compliance, and escalation requirements.
Establish how product attributes, structured content, and copy work together to improve product understanding and discoverability, partnering with Data, Digital Product, and technology teams.
Lead experimentation with emerging AI-discovery capabilities and evaluate tools, workflows, platforms, and content approaches for potential scaled adoption.
Partner with Local BUs to incorporate consumer language, cultural nuance, and market-specific discovery behaviors into global frameworks while preserving local market strategy ownership within the BUs.
Partner with the measurement team to develop global first-party KPIs and a learning agenda to evaluate progress and inform investment.
Lead, develop, and coach the global AEO & Copy organization, building capabilities across product copy, automation, structured content, long-form content, and AI-enabled discovery.