Marketing Engineer, Discoverability

Profound•New York, NY

11d•$100,000 - $200,000•Onsite

About The Position

Profound is hiring an organic growth expert to own AEO and SEO. The Marketing Engineer will lead growth through AI answer engines, supported by traditional search, and turn discoverability into qualified demand and pipeline. The role involves using Profound’s platform to identify gaps in relevant conversations, understand the sources shaping AI answers, and implement improvements. The employee will also share insights with the Product team and demonstrate effective AEO to customers and the broader market. This is an on-site role in Profound’s New York office for someone who thrives on speed, iteration, and impact. The expected base salary is $100,000–$200,000, plus equity and a full suite of benefits and perks. Final compensation depends on experience and fit.

Requirements

At least 5 years of experience in SEO or organic growth, including ownership of a program and delivery of measurable results; demonstrated accomplishments are weighted more heavily than tenure.
Hands-on AEO experimentation experience and ability to explain tests, measurement, and learnings.
Technical SEO knowledge sufficient to diagnose problems, prioritize fixes, and work with engineers on implementation.
Strong editorial judgment, including the ability to write useful briefs, edit pages, and identify when content needs original expertise or research.
Regular use of AI tools and ability to build or adapt workflows with APIs, scripts, or automation platforms.
Ability to distinguish promising signals from results requiring further testing and explain both clearly.
Ability to translate complex technical ideas into clear recommendations connected to business impact.
Ownership from recommendation through execution, decision-making, cross-functional collaboration, and adaptability.

Responsibilities

Own the organic growth strategy and build and execute a roadmap for discovery, citations, and recommendations across AI answer engines and traditional search.
Prioritize the questions, topics, and sources most relevant to Profound’s market.
Use search demand, prompt data, citation decay, and competitive gaps to decide what content to create or update; collaborate with Content and subject matter experts to publish fresh, custom content frequently.
Partner with Web and Engineering to maintain technical SEO, including crawlability, indexing, rendering, site architecture, internal linking, and structured data; write implementation briefs and verify changes.
Identify publications, communities, and other sources influencing answers about the category, and work with PR, Partnerships, and Social to earn coverage and contribute expertise.
Run and document experiments in content formats, page structures, technical changes, and distribution approaches.
Use Profound’s AI Marketer to accelerate research, audits, monitoring, and reporting while retaining human review where accuracy and editorial judgment matter.
Understand buyer needs and how they relate to evaluation or purchase decisions.
Track search performance, AI mentions and citations, qualified traffic, conversions, and pipeline; communicate measurement limitations and incomplete attribution.
Share product feedback based on running Profound’s own program, and turn findings into examples, research, and customer playbooks.
Help define the Marketing Engineer role by sharing learnings, publishing experiment outcomes, developing a point of view on effective practices, and contributing to industry conversations.