Senior Manager, AI Discoverability

Hilton•McLean, VA

21h•$110,000 - $145,000•Hybrid

About The Position

The Senior Manager, AI Discoverability will help Hilton strengthen its presence across traditional search, AI-powered discovery, and emerging agentic experiences. The role connects performance insights, new opportunities, and enterprise priorities to move ideas into meaningful, scalable action. It is based at a Hilton corporate office in Dallas, Texas, or McLean, Virginia, and reports to the Director of Global Search & Discoverability. The position leads Hilton's strategic relationship with its AI measurement partner and turns audits, trends, and recommendations into prioritized opportunities. It works with analytics and discoverability teams to evolve measurement and reporting for AI visibility, search performance, referrals, customer journeys, and bookings. It also develops scalable ways to make AI visibility insights accessible, such as dashboards, self-service capabilities, and automation. The Senior Manager brings together content, technical, and local search expertise to shape opportunities in agentic discovery, local search, and broader discoverability. The role collaborates with teams across Product, Technology, Content, Communications, Social, Loyalty, and regional organizations, and develops an evolving measurement approach, performance narratives, recommendations, and solution concepts that prepare Hilton for agentic discovery and booking journeys.

Requirements

Seven or more years of experience in digital marketing, search, SEO, analytics, marketing strategy, AI discoverability, or a related field, including experience leading complex projects.
Measurement skills, including experience interpreting performance data and turning findings into clear outcomes and recommendations.
Experience in search or digital discoverability, including working knowledge of technical concepts that affect discoverability and the ability to engage Product and Engineering partners.
Experience with Adobe Analytics, SEO, AI visibility measurement, and digital reporting platforms.
Experience developing concise, accurate, executive-ready presentations and written points of view from complex or evolving information.
Experience influencing partners and senior team members in a matrixed organization, including constructively challenging assumptions.
Willingness to work a hybrid schedule in Dallas, Texas, or McLean, Virginia, three days per week in the office.

Nice To Haves

Experience in hospitality, travel, loyalty, or another global, multi-brand organization.
Familiarity with how large language models and agentic experiences are shaping travel discovery.
Exposure to scalable content models, structured data, or automation in digital marketing.
Experience partnering with agencies, technology providers, or regional teams to grow enterprise-wide digital programs.

Responsibilities

Lead Hilton's strategic relationship with its AI measurement partner and translate audits, trends, and recommendations into prioritized opportunities.
Partner with the Director of Global Search & Discoverability and analytics teams to evolve measurement and storytelling for AI visibility, search performance, referrals, customer journeys, and bookings.
Make AI visibility insights more accessible and applicable at scale through capabilities such as dashboards, self-service, and automation.
Bring content, technical, and local search expertise together to shape opportunities in agentic discovery, local search, and broader discoverability, moving ideas from testing toward broader adoption.
Coordinate with the Director and Senior Managers to connect expertise to shared discoverability priorities.
Partner with analytics teams, the AI measurement partner, and the discoverability agency of record to interpret performance, strengthen measurement, and identify opportunities across priority topics and markets.
Engage Product, Technology, Content, Communications, Social, Loyalty, and regional teams to shape solutions and advance shared priorities.
Develop an evolving AI discoverability measurement approach that connects visibility, referrals, search performance, and booking outcomes where measurement permits.
Provide clear performance narratives and recommendations, along with solution concepts that scale access to AI visibility insights and prepare for agentic discovery and booking journeys.

Benefits

Travel perks through the Go Hilton program, including 110 nights of discounted travel and room rates as low as $40 per night.
Employee stock purchase program, with the opportunity to invest in Hilton shares at a 15% discount.
Paid parental leave for eligible Team Members, including partners and adoptive parents.
Caregiving concierge services.
Crisis Concierge support.
Free counseling and support through the Employee Assistance Program for eligible Team Members.
Generous paid time off.
Health and welfare plans, including health, dental, and vision coverage options.
Retirement plans.
Eligibility to participate in the Hilton Annual Incentive (Bonus) Plan, subject to plan terms and conditions.