Salesperson - Glenwood Springs Volkswagen

Sonic Automotive•Glenwood Springs, CO

3d•$60,000 - $240,000

About The Position

At Glenwood Springs Volkswagen, a Sonic Automotive family dealership, the Salesperson sells vehicles while meeting dealership standards for gross profit, sales volume, and customer satisfaction. The role covers personal work habits, prospecting, selling, and follow-up. Compensation includes a monthly draw of $2,500, commission based on closed sales with no stated upper limit, and potentially a production bonus based on individual or team performance. The advertised annual compensation range is $60,000–$240,000. The position emphasizes customer satisfaction, understanding customers’ vehicle needs, demonstrating and delivering vehicles, and developing repeat and referral business. The Salesperson keeps current on inventory, vehicle features and technology, sales laws, and automobile terminology; coordinates with dealership service and body shop personnel; and reports objectives and activity to the vehicle Sales Manager. The dealership describes a team-based environment with training, internal advancement opportunities, and competitive benefits.

Requirements

High school diploma or equivalent.
Ability to read and comprehend instructions and information.
Valid in-state driver’s license.
Professional personal appearance.
Excellent communication skills.
Ability to sell at least the minimum quota according to dealership standards.
Must be authorized to work in the USA.
Must perform duties and responsibilities safely.
Must be able to demonstrate the ability to pass pre-employment testing, including background checks, MVR, drug test, and credit report.

Responsibilities

Build customer satisfaction and take steps to ensure customers are satisfied.
Determine each customer’s vehicle needs by asking questions and listening.
Demonstrate vehicles, including conducting test drives.
Deliver vehicles and explain operating features, warranties, and paperwork to customers.
Set personal income goals consistent with dealership productivity standards and develop a strategy to achieve them.
Report objectives, planned activities, reviews, and analyses to the vehicle Sales Manager.
Stay informed about incoming inventory, vehicle features, accessories, and their benefits to customers.
Coordinate with the service department and body shop to ensure vehicles are reconditioned as expected and on schedule.
Attend dealership and manufacturer sales meetings and training.
Maintain a prospect development system.
Maintain an owner follow-up system that encourages repeat and referral business.
Review and analyze work at the end of each day, week, month, and year to improve time use and planning.
Keep up with automobile business terminology and technological changes in products.
Understand equity and vehicle values and explain depreciation to customers.
Understand federal, state, and local laws governing retail auto sales.
Introduce customers to service department personnel and emphasize the quality and efficiency of dealership service and maintenance.
Follow company safety policies and procedures and promptly report accidents to a manager or supervisor.