Salesperson - Glenwood Springs Volkswagen

Sonic Automotive•Glenwood Springs, CO

About The Position

Glenwood Springs Volkswagen, part of the Sonic Automotive family, is hiring a Salesperson to sell vehicles and meet dealership gross profit, volume, and customer satisfaction standards. The role involves personal work habits, prospecting, selling, and customer follow-up. Compensation consists of a monthly draw of $2,500, with commission based on closed sales and potential production bonuses based on individual or team performance. The posted annual compensation range is $60,000–$240,000. The Salesperson determines customers’ vehicle needs, demonstrates vehicles, conducts test drives, and delivers vehicles while explaining operating features, warranties, and paperwork. The role also includes developing prospects and repeat business, keeping current on inventory and product changes, coordinating vehicle reconditioning with service and body shop teams, and following dealership and manufacturer training. The Salesperson reports to the Vehicle Sales Manager and must follow company safety policies. The employer describes opportunities for professional development and internal advancement, award-winning training, teamwork, and competitive benefits. Applicants must be authorized to work in the United States and able to complete pre-employment testing, including background, motor vehicle record, drug, and credit checks.

Requirements

  • High school diploma or equivalent.
  • Ability to read and comprehend instructions and information.
  • Valid in-state driver's license.
  • Professional personal appearance.
  • Excellent communication skills.
  • Ability to sell at least the minimum quota according to dealership standards.
  • Authorization to work in the United States.
  • Ability to perform duties and responsibilities safely.
  • Ability to pass pre-employment background, motor vehicle record, drug, and credit checks.

Responsibilities

  • Sell vehicles and meet dealership gross profit, volume, and customer satisfaction standards.
  • Build customer satisfaction by determining vehicle needs through questions and attentive listening.
  • Demonstrate vehicles, including conducting test drives, and deliver vehicles to customers.
  • Explain vehicle operating features, warranties, and paperwork during vehicle delivery.
  • Set personal income goals consistent with dealership productivity standards and develop a strategy to meet them.
  • Report objectives, planned activities, reviews, and analyses to the Vehicle Sales Manager.
  • Stay informed about incoming inventory, vehicle features, accessories, and customer benefits.
  • Coordinate with the service department and body shop to ensure vehicles are reconditioned as expected and on schedule.
  • Attend dealership and manufacturer sales meetings and training.
  • Maintain a prospect development system and an owner follow-up system to encourage repeat and referral business.
  • Review and analyze work at the end of each day, week, month, and year to improve time use and planning.
  • Keep current on automotive terminology and technological changes in products.
  • Explain equity, vehicle values, and depreciation to customers.
  • Understand federal, state, and local laws governing retail auto sales.
  • Introduce customers to service department personnel and emphasize the quality and efficiency of dealership service and maintenance.
  • Follow company safety policies and procedures and immediately report accidents to a manager or supervisor.

Benefits

  • Medical, dental, and vision coverage.
  • Health savings account (HSA).
  • 401(k).
  • Paid time off (PTO).
  • Special benefits for purchasing and leasing a car.
  • Personal Automotive Concierge Service.
  • Award-winning training and opportunities for internal advancement.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service