Salesforce CRM Email Marketing Specialist
About The Position
Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Position Summary The Salesforce CRM Email Marketing Specialist supports the execution, optimization, and day‑to‑day operations of the customer relationship management program. Reporting directly to the Senior CRM Manager, this role helps deliver targeted, data‑driven communications that deepen customer engagement, improve retention, and drive measurable business outcomes.
Requirements
- Salesforce CRM experience
- Email marketing experience
- Data management skills
- Customer segmentation skills
- Campaign execution skills
- Reporting and analysis skills
- Cross-functional collaboration skills
- Vendor management skills
Nice To Haves
- Experience with SMS marketing
- Experience with other lifecycle channels
- Experience with A/B testing
- Experience with digital marketing
- Experience with creative teams
- Experience with sales teams
- Experience with product teams
- Experience with B2B and B2C audiences
Responsibilities
- Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem.
- Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues.
- Build and refine customer segments to enable personalized communications.
- Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels.
- Build, test, and deploy campaigns, both manual and automated, ensuring flawless execution.
- Set up tagging, triggers, and basic automation within the CRM platform.
- Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager.
- Support A/B testing and post‑campaign analysis to identify areas for improvement.
- Maintain dashboards and weekly/monthly reporting.
- Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences.
- Support CRM needs for promotions, product launches, and key lifecycle moments.
- Assist in managing CRM platform updates, integrations, and troubleshooting.
- Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager.
Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
