CRM & Email Marketing Manager

Two Circles•Los Angeles, CA

1d•$70,000 - $95,000•Hybrid

About The Position

Two Circles is a Sports & Entertainment Marketing business focused on growing audiences and revenues by understanding fans. They partner with clients to help them understand and influence fan behavior across various aspects like spending, event attendance, channel response, and content consumption. Their platforms and services are utilized by over 900 clients globally, including major organizations like the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike, and Amazon. The company comprises nearly 1000 employees across 14 offices, serving a diverse range of sports and entertainment businesses worldwide. This role is for a strategic and results-driven CRM & Email Marketing Manager who will design and oversee a CRM strategy and manage email campaign delivery for a key Two Circles client in Los Angeles. This client is involved in a major sports event, and the role will be part of a dedicated team focused on this program. The position requires proven CRM and email marketing experience, strong communication skills, and the ability to collaborate across functional areas to achieve an audience segmentation vision and email campaign plan, primarily aimed at driving event ticket sales. While Spanish language proficiency is beneficial, it is not essential.

Requirements

3+ years of experience in CRM and email marketing (preferably with experience in major events, sports properties, or ticketed events)
Strong knowledge of email marketing best practices, including segmentation, personalization, and automation
Proficiency in CRM and email software platforms, such as Salesforce Marketing Cloud
Analytical mindset with the ability to analyze campaign data and derive actionable insights
Strong project management skills and ability to work effectively with multiple stakeholders; experience with tools such as Asana or Jira would be useful
Experience working with creative and digital media teams
Highly organized with strong attention to detail and ability to manage multiple projects simultaneously
Exceptional communication and interpersonal skills for effective stakeholder engagement
Must be available to work occasional evenings and weekends to support activation events
Must have a valid US driving license
Must be willing to work on client site up to 4 days per week (Downtown LA)

Nice To Haves

Bilingual in English and Spanish

Responsibilities

Develop and implement CRM and audience segmentation strategies to understand a large and growing database of fans interested in a major event.
Identify higher propensity audiences from a fan database and collaborate with Digital Engagement and CRM teams to create targeted campaigns that maximize fan lifetime value.
Plan, create, and support the execution of email marketing campaigns, including campaign brief development, content creation, and email deployment.
Collaborate with internal creative and digital marketing teams to develop compelling campaigns with storytelling, visuals, and campaign assets.
Segment customer profiles and create targeted email campaigns to maximize personalization and relevance.
Monitor and maintain email deliverability and reputation, adhering to industry best practices for email marketing.
Manage the end-to-end email campaign process from inception through delivery and reporting.
Utilize data insights and analytics to optimize campaign performance and audience engagement.
Use insights to create a narrative and leverage storytelling abilities to communicate data insights on audience growth, CRM segmentation, and email performance.
Support the successful delivery of event activations at sporting and cultural events in Los Angeles.
Provide general support to the Ticket Marketing team in ad hoc marketing campaigns and activations.