CRM & Email Marketing Manager

Two Circles•Los Angeles, CA

1d•Hybrid

About The Position

We are Two Circles, a Sports & Entertainment Marketing business focused on growing audiences and revenues by understanding fans best. We partner with clients to help them understand and influence fan behavior across spending, event attendance, channel response, and content consumption. Our platforms and services are utilized by over 900 clients globally, including major organizations like the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike, and Amazon. With nearly 1000 employees across 14 offices, we serve sports and entertainment businesses worldwide. This role is for a strategic and results-driven CRM & Email Marketing Manager to design and oversee a CRM strategy and manage email campaign delivery for a key Two Circles client based in Los Angeles. This client is delivering one of the most exciting, major sports events on the planet, and this role will operate as part of a team working solely on this program. The position requires a candidate with proven CRM and email marketing experience, strong communication skills, and the ability to collaborate across functional areas to deliver an audience segmentation vision and email campaign plan focused on event ticket sales. Spanish language proficiency is a plus but not essential.

Requirements

3+ years of experience in CRM and email marketing (preferably with experience in major events, sports properties, or ticketed events).
Strong knowledge of email marketing best practices, including segmentation, personalization, and automation.
Proficiency in CRM and email software platforms, such as Salesforce Marketing Cloud.
Analytical mindset with the ability to analyze campaign data and derive actionable insights.
Strong project management skills and ability to work effectively with multiple stakeholders; experience with tools such as Asana or Jira would be useful.
Experience working with creative and digital media teams.
Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
Exceptional communication and interpersonal skills for effective stakeholder engagement.
Must be available to work occasional evenings and weekends to support activation events.
Must have a valid US driving license.
Must be willing to work on client site up to 4 days per week (Downtown LA).

Nice To Haves

Bilingual in English and Spanish.

Responsibilities

Develop and implement CRM and audience segmentation strategies to understand a large and growing database of fans.
Identify higher propensity audiences from a fan database and work with Digital Engagement and CRM teams to create targeted campaigns.
Plan, create, and support the execution of email marketing campaigns, including campaign brief development, content creation, and email deployment.
Collaborate with internal creative and digital marketing teams to develop compelling campaigns including creative storytelling, visuals, and campaign assets.
Segment customer profiles and create targeted email campaigns to maximize personalization and relevance.
Monitor and maintain email deliverability and reputation, following industry best practices.
Project management of end-to-end email campaigns from inception through delivery and reporting.
Leverage data insights and analytics to optimize campaign performance and audience engagement.
Use insights to create a narrative and leverage storytelling abilities to communicate data insights around audience growth, CRM segmentation, and email performance.
Support the successful delivery of event activations at sporting and cultural events in Los Angeles.
General willingness to learn and support the Ticket Marketing team in ad hoc marketing campaigns and activations.