Email Marketing Manager

Silencer Shop • Leander, TX

4h

About The Position

Silencer Shop is seeking an Email Marketing Manager to lead their email and SMS marketing efforts. This role is crucial for driving revenue through email campaigns, flows, SMS, segmentation, deliverability, testing, optimization, and personalization. The Email Marketing Manager will collaborate with social, SEO, web, and creative teams to ensure a cohesive brand experience. The position requires a blend of performance marketing, strategic planning, and creative execution, operating in a fast-paced, high-trust environment with direct communication.

Requirements

• Strong eCommerce email marketing experience
• Familiarity with segmentation, flows, lifecycle marketing, and analytics
• Good creative instincts
• Strong writing skills
• Attention to detail
• Ability to operate independently
• Comfort around firearms and the 2A community

Nice To Haves

• Photography and Adobe Suite talents
• Understand memes as a communication format
• Can write subject lines that don’t sound AI-generated
• Know the difference between clever and cringe
• Have ever yelled “BINGPOT!” after a successful campaign launch

Responsibilities

• Own and optimize our email and SMS ecosystem
• Build campaigns, automations, and segmentation strategies that drive measurable revenue growth
• Improve KPIs like revenue per recipient, retention, engagement, and conversion
• Coordinate with agency partners and internal creatives
• Test relentlessly and learn quickly
• Maintain deliverability and list health
• Collaborate across departments to support launches, campaigns, promotions, and storytelling
• Use AI tools like ChatGPT and Claude intelligently to move faster and work smarter
• Help us continue building one of the strongest brands in the firearms industry

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed