Manager, Email Marketing

Leap•New York City, NY

13h•Hybrid

About The Position

Email Marketing Manager About Leap At Leap, we believe the future of retail is omnichannel and the next generation of brands belong in neighborhoods, not just on screens. Today, the Leap platform powers retail across over 100 stores for 50 brands with ambitions of scaling to thousands of stores and hundreds of brands. While our platform provides the data and infrastructure across our +100 stores, our people are the key to our success. We are looking for smart, energized individuals who are ready to act as owners and help us build our platform - both in-store and at HQ. So, come take this leap with us and help us rewrite the future of retail. The Role The ideal candidate is a rare blend of strategist and hands-on creator. You are excited to lead an agency and partner cross-functionally while not afraid to jump into Figma and Klaviyo to build layouts, write copy, and deploy templates yourself. You thrive on segmenting customer data to optimize open and click rates and maintain a relentless focus on driving email channel return on investment (ROI). You will seamlessly transition between high-level marketing strategy and the in-the-weeds analysis and optimizations to bring that vision to life.

Requirements

3-5 years of experience running email marketing channels, with a proven track record of using email/SMS to drive traffic in a retail or consumer goods environment.
Deep, practical command of Klaviyo is preferred, including customer segmentation, automated flow build-outs, and direct, hands-on campaign deployment.
Knowledge of the retail, including seasonal promotional calendars, major holiday peak cycles, inventory drops, and store promotions.
Strong quantitative skills with direct experience navigating data platforms like Looker and Klaviyo dashboards to trace email attribution, build internal and external performance updates, and track omnichannel ROI.
Excellent communication and project management skills, with the ability to confidently present campaign-specific analytics and performance data to internal leaders and external brand partners.
A highly efficient, self-sufficient department of one with a strong bias for action and a relentless drive to maximize revenue.

Nice To Haves

Directly jump into Figma to build layouts, write copy, and deploy templates yourself.
Seamlessly transition between high-level marketing strategy and the in-the-weeds analysis and optimizations to bring that vision to life.

Responsibilities

Create, own, and execute the B2C email and SMS marketing calendar in partnership with Leap cross-functionals (merchants, retail success, onboarding).
Manage Klaviyo ESP to increase online and in-store retail traffic.
Manage and collaborate with third-party agencies to oversee creative development and technical execution.
Maintain the ability to directly manage campaigns, when needed.
Develop and deploy test-and-learn methodologies to drive impact.
Run A/B tests on subject lines, layout designs, and sending times while building high-converting automated flows (e.g., Welcome, Now Open, Post-Purchase).
Extract and analyze campaign data to monitor and optimize open rates, click-through rates, and revenue.
Package these insights to prove channel ROI to internal leadership and external brand partners.
Work closely with our internal Retail Success teams and brand partners to develop email marketing packages that deliver measurable sales and traffic.