Email Marketing Manager

Floowi

9d•Remote

About The Position

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence. About our Client: The client operates in the marketing and digital agency sector, focusing on direct-to-consumer (DTC) brand growth through lifecycle marketing strategies. They support enterprise and large-scale clients by delivering cross-channel marketing programs, advisory services, and operational guidance, while emphasizing mentorship, strategic development, and team enablement across remote teams. Short Description: The Email Marketing Manager owns the strategic direction and long-term success of enterprise client accounts. The role focuses on developing lifecycle marketing roadmaps, leading client relationships, providing execution oversight, and mentoring internal team members. The position ensures programs drive measurable growth, improve retention, and elevate both client and departmental strategic maturity, requiring hands-on experience with tools such as Klaviyo or Braze.

Requirements

Proven experience in lifecycle marketing strategy and client advisory for enterprise or large-scale DTC accounts.
Strong expertise in email and lifecycle marketing tools such as Klaviyo or Braze, including segmentation, experimentation, loyalty, referrals, and subscriptions.
Demonstrated experience in client relationship management, including leading calls, presenting insights, and managing escalations.
Ability to mentor, coach, and provide strategic guidance to internal teams.
Strong analytical thinking, reporting skills, and proficiency in translating complex data into actionable strategies.
Advanced English (C1+)

Responsibilities

Own end-to-end lifecycle marketing strategy for large DTC clients, including roadmap development and high-impact initiative recommendations.
Lead client relationships, manage calls and presentations, proactively address escalations, and ensure long-term retention and satisfaction.
Translate performance data into actionable insights, create executive-ready reports, and guide client prioritization and strategic decision-making.
Oversee monthly scope management, coordinate with team leads to monitor utilization, adjust roadmaps, and ensure alignment with contracted hours.
Mentor and coach Specialists and Senior Specialists on strategy, execution quality, and client communication, while serving as a subject-matter expert on lifecycle marketing.
Oversee campaign and flow execution, perform QA on deliverables, and maintain accuracy, brand alignment, and technical excellence across accounts.