Email Marketing Manager

Cloudforce • National Harbor, MD

22h • $90,000 - $115,000 • Hybrid

About The Position

Email is one of Cloudforce’s highest-ROI demand generation channels, and we are building it into a sophisticated, persona-specific program that supports a complex B2B buying motion. The Email Marketing Manager will build and own the email program that nurtures these audiences from early awareness through evaluation, consensus building, and pipeline conversion. This is a strategic and hands-on role for someone who understands how email drives demand generation, has strong HubSpot execution skills, and can write clear, compelling copy that moves buyers to action. You will own the nurture sequences, trigger workflows, post-event follow-up cadences, campaign emails, testing program, and performance reporting that make email a scalable growth channel for Cloudforce.

Requirements

• 3–5 years of email marketing experience in B2B SaaS, enterprise technology, or a comparable complex B2B environment.
• Strong HubSpot Marketing Hub experience, including workflow creation, segmentation, list management, trigger-based enrollment, email build, and performance reporting.
• Demonstrated experience building nurture programs for multiple personas, buying stages, or audience segments — not just one-off campaign sends.
• Strong email copywriting skills, including subject lines, preview text, body copy, and conversion-oriented CTAs.
• Experience running structured A/B tests and using results to improve performance.
• Working knowledge of CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation.
• Strong analytical skills and the ability to turn performance data into practical recommendations.

Nice To Haves

• Experience supporting account-based marketing or buying committee motions with multiple stakeholders at the same account.
• Familiarity with higher education, healthcare, state and local government, or other regulated markets.
• Experience with HubSpot ABM tools, account-level engagement scoring, buying role assignment, or account-based reporting.
• Experience using generative AI or content development agents to support email production, testing, or optimization.
• Experience managing email deliverability, sender reputation, bounce rates, and inbox placement.

Responsibilities

• Own Cloudforce’s email marketing strategy and annual email program plan, aligned to demand generation goals, buying committee personas, campaign priorities, and customer lifecycle stages.
• Design the email program architecture, including nurture tracks, trigger sequences, campaign sends, post-event follow-up, webinar follow-up, re-engagement, and customer communications.
• Maintain the email calendar to coordinate outbound activity across campaigns and audiences, balancing consistent engagement with audience fatigue prevention.
• Define how email works with LinkedIn campaigns, sponsored webinars, content syndication, events, and sales outreach to create a coordinated multi-channel buyer experience.
• Own list segmentation strategy so emails reach the right audience, at the right stage, with the right message.
• Own email execution in HubSpot Marketing Hub, including email build, list management, workflow configuration, send scheduling, QA, and performance reporting.
• Build and maintain nurture workflows organized by persona, buying role, institution type, campaign, and engagement history.
• Build trigger-based workflows, including MQA notifications, content download follow-up, post-webinar nurture, demo request confirmation and prep, post-event follow-up, and dormant-contact re-engagement.
• Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and easy for the marketing team to use.
• Coordinate with RevOps and Marketing Operations on segmentation, workflow logic, lead routing, attribution, and reporting.
• Own email compliance, including CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation.
• Build and maintain persona-specific nurture tracks for key buying committee roles.
• Adapt nurture content by buying stage, ensuring early-stage education differs from evaluation, consensus-building, and procurement-stage communications.
• Develop institution-type or market-specific variants where needed, including higher education, healthcare, and state and local government audiences.
• Ensure nurture programs reflect Cloudforce’s approved messaging, brand voice, and market positioning.
• Own end-to-end execution of campaign emails, from brief through copy, build, approval, testing, send, and post-send reporting.
• Write and optimize subject lines, preview text, body copy, and calls to action in Cloudforce’s brand voice.
• Build segmented post-event and post-webinar sequences based on engagement level, persona, institution type, and buying stage.
• Coordinate timing with paid social, webinar, event, and content campaigns so email reinforces the broader demand generation motion.
• Own email performance reporting, including open rates, click-through rates, unsubscribe rates, conversion rates, deliverability, and pipeline influence.
• Build and manage a structured A/B testing program across subject lines, preview text, send times, content formats, offers, and CTAs.
• Monitor deliverability, sender reputation, bounce rates, and inbox placement in partnership with RevOps and Marketing Operations.
• Use performance data to identify what is working, what is underperforming, and what should change.
• Contribute email insights to the broader marketing dashboard and campaign performance reviews.
• Partner with content, product marketing, and demand generation teams to develop email-specific content, nurture assets, and campaign offers.
• Use AI-assisted content development tools where appropriate to generate first drafts, test variants, and nurture copy — while applying strong editorial judgment to ensure accuracy, brand fit, and conversion quality.
• Share email performance insights with the content team to inform future content priorities, topics, proof points, and formats.

Benefits

• Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
• Paid parental leave, including adoption and foster care placement
• PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
• 9 company holidays + 2 floating holidays
• 401K savings plan
• Education reimbursement
• Friday lunch on us
• Personalized professional growth plan
• 24/7 access to a modern gym with Tonal and Peloton
• Free monthly garage parking with direct private access to the office
• Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed