Email Marketing Specialist

National Wildlife Federation•,

7h•$62,000 - $68,000•Remote

About The Position

The National Wildlife Federation is seeking an Email Marketing Specialist to join their Ranger Rick team. This role is crucial for driving digital marketing success through the development and execution of cross-channel campaigns, audience segmentation, and advanced database management, with a focus on revenue growth. The ideal candidate will understand how email marketing integrates with other marketing strategies like direct mail, advertising, social media, video marketing, lead generation, and website content optimization.

Requirements

Minimum of 2 years required experience in outstanding copywriting, design, and editing to craft and distribute engaging email content for Marketing, New Business, Auto-generated Series (Welcome, Lead Generation, etc.), Editorial Promotions, and Newsletters.
Deep understanding of Email Service Providers such as Engaging Networks, MailChimp, Campaigner, or Salesforce with a minimum of 2 years required experience in email deliverability and reputation management, email customization, and dynamic content strategies.
Minimum of 2 years required experience in managing customer relationship management (CRM) and data integration systems, with advanced working knowledge of customer segmentation.
Minimum of 2 years required experience with extensive email database management and marketing automation tools, including monitoring and interpreting campaign performance data.
Minimum of 2 years required experience managing multiple vendors, platforms, and projects simultaneously and meeting deadlines and sales or engagement objectives.
Minimum of 2 years required experience in WordPress or other web content management systems to support the implementation of email marketing strategies, including the management of campaigns, copy, graphics, videos, tagging, pop ups, banners, forms, widgets, surveys, data integration, and more.

Nice To Haves

4 years preferred experience in outstanding copywriting, design, and editing to craft and distribute engaging email content for Marketing, New Business, Auto-generated Series (Welcome, Lead Generation, etc.), Editorial Promotions, and Newsletters.
Strong understanding of how email marketing fits into the bigger strategy, including direct mail, advertising, social media, video marketing, lead generation, and website content optimization.

Responsibilities

Develop and execute strategic email marketing plans and strategies.
Proof, edit, and track email content from creation to delivery with a strong attention to detail.
Support and manage a lead generation plan.
Identify target segments, defining campaign goals, and determining optimal frequency and timing of sending emails.
Work closely with vendors to implement partially integrated email database and fully integrated set-up.
Use vendor data tools to pull segmentation lists and prepare that data for the email service provider.
Work closely with vendor to set-up, execute and manage ongoing SMS campaigns.
Monitor day-to-day list management within email service provider.
Ensure the accuracy, security, and hygiene of the email database, maintaining opt-in practices, and complying with youth safeguarding, privacy, and data protection regulations.
Work autonomously and collaboratively with cross-functional internal and external teams, including design, content, and analytics, to align email marketing efforts with broader marketing and business initiatives.
Monitor and track email marketing initiatives and their performance, analyze ROI data to increase efficiency and effectiveness, and establish a framework.
Implement and manage digital campaign source key structure with subscription fulfillment house to ensure reliable and accurate tracking.
Document process road maps, A/B tests, and successful email promotions.
Support Marketing projects on website, social media, and other digital channels as needed on an ad hoc basis as part of the greater marketing team.

Benefits

Flexible scheduling
Paid time off: Vacation that starts off at three weeks accrual based on a full-time schedule
Unlimited wellbeing time (this time can be used for physical, spiritual, emotional, cultural, religious or financial wellbeing for yourself, a partner, or family member – including pets)
Half day Fridays
11 holidays
Paid winter break between December 25 to January 1
Up to 16 weeks of fully paid Family and Medical Leave
Low-cost health, dental, and vision insurance options
All outpatient mental health is covered at in-network rates
Therapist available at no cost
Pet insurance and discount perk program
Annual wellbeing allowance
Retirement plan with immediate match and vesting
Annual year end retirement contribution
Tuition Reimbursement
Adoption and Surrogacy assistance
Pet adoption stipend
Student Loan management