Salesforce CRM Email Marketing Specialist
About The Position
Independence Pet Holdings, established in 2021, is a corporate holding company managing a diverse portfolio of pet health brands and services. We aim to simplify the pet parenting journey and improve pet well-being through innovative solutions. As a leader in the pet category, we offer a full stack of resources, capital, and services to support pet parents. Our multi-brand, omni-channel approach includes our own insurance carrier, insurance brands, and partner brands. The Salesforce CRM Email Marketing Specialist will support the execution, optimization, and daily operations of the customer relationship management program. Reporting to the Senior CRM Manager, this role is crucial for delivering targeted, data-driven communications to enhance customer engagement, improve retention, and achieve business goals.
Requirements
- Salesforce CRM experience
- Email marketing experience
- Data management skills
- Customer segmentation abilities
- Campaign execution experience
- Understanding of CRM platforms
- Ability to track KPIs and generate reports
- Experience with A/B testing and post-campaign analysis
- Cross-functional collaboration skills
- Familiarity with digital marketing, creative, sales, and product teams
Nice To Haves
- Experience with SMS marketing
- Experience with other lifecycle channels
- Experience with tagging and triggers in CRM
- Experience with basic automation in CRM
- Vendor or platform representative collaboration experience
Responsibilities
- Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem.
- Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues.
- Build and refine customer segments to enable personalized communications.
- Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels.
- Build, test, and deploy campaigns, both manual and automated, ensuring flawless execution.
- Set up tagging, triggers, and basic automation within the CRM platform.
- Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager.
- Support A/B testing and post-campaign analysis to identify areas for improvement.
- Maintain dashboards and weekly/monthly reporting.
- Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences.
- Support CRM needs for promotions, product launches, and key lifecycle moments.
- Assist in managing CRM platform updates, integrations, and troubleshooting.
- Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager.
Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
