Email Marketing Specialist

GRIFOLS, S.A.•NC-RTP, CA

1d•Hybrid

About The Position

The Email Marketing Specialist is responsible for creating and executing email campaigns and personalized communications using Salesforce Marketing Cloud. The role includes optimizing customer journeys, analyzing performance, and collaborating with Business and IT teams to align marketing efforts with business goals. The ideal candidate will have strong CRM expertise, excellent analytical skills, and the ability to develop strategies that drive donor engagement and loyalty.

Requirements

Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, Data Analytics, Marketing Cloud Email Specialist or a related field.
Minimum of 3-5 years of experience in CRM-related roles.
Experience working with Salesforce Marketing Cloud is essential (working with third-party solutions and across digital channels).
Analytical Skills: Advanced data management, execution, and conclusion of analysis.
Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.
Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.
Influence and Negotiation: Uses persuasion skills to influence others' decisions with confidence and firmness.
Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.
Teamwork: Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones.
Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely.
Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity.
Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary.
Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually.

Nice To Haves

Certification in Salesforce, Marketing Cloud Email Specialist, Adobe Experience Cloud and Adobe Journey Optimizer.
Knowledge of SQL, HTML, and AMPscript is highly desirable.
Experience with data management, reporting tools (e.g., Tableau, SAP), and CRM optimization.

Responsibilities

Creating and executing email campaigns, automated journeys, and personalized communications using Salesforce Marketing Cloud.
Create personalized communication through email marketing, SMS, and other CRM tools to foster stronger customer relationships.
Collaborate in the setup and maintenance of a comprehensive Salesforce Marketing Cloud infrastructure.
Refine email marketing strategies through consistent A/B testing, segmentation, and customization to bolster engagement and conversions.
Monitor, define, and improve journeys, including developing and presenting use cases for various scenarios.
Propose and implement automations to reduce manual work and enhance efficiency.
Contribute to a robust and scalable marketing automation framework that integrates seamlessly with disparate systems and platforms.
Deep knowledge of the usability of SFMC tools such as Email Studio, Content Builder, Journey Builder, Mobile Studio, and Automation Studio.
Collaborate with technology and system experts to create automations and minimize manual errors.
Document processes meticulously and track advancements.
Proofread and double-check campaigns before sending.
Activate campaigns using automation tools.
Oversee vendors to ensure capability delivery and campaign execution using agile methods in SFMC.
Offer insights into evolving market technologies and trends within the marketing technology domain.