Sales Training Analyst

RELX•Dayton, OH

About The Position

The Sales Training Analyst helps sales team members develop and deliver compelling presentations and pitches for government customers. The role combines sales coaching, presentation development, and structured practice to strengthen how representatives communicate customer needs, solution value, and key differentiators. Working within an established sales training and presentation framework, the analyst reviews strategic decks, facilitates pitch rehearsals, and provides clear, actionable coaching notes. The goal is to help sales representatives enter customer conversations prepared, confident, and equipped with a strong pitch. The analyst partners with representatives to develop and refine customer presentations and pitch decks, facilitates individual and group rehearsals, and evaluates presentations using an established framework. The role coaches representatives to connect presentations to government customers’ missions, operational challenges, stakeholders, and desired outcomes, and helps them communicate benefits, evidence, and competitive differentiators clearly. It also coordinates follow-up practice and deck revisions, collaborates with sales leaders, sales enablement, subject matter experts, and other partners, tracks recurring development needs, and maintains useful coaching and presentation resources. Success means stronger customer presentations, more confident and prepared sales representatives, consistent use of the established pitch framework, and improvement in how the team communicates value to government customers.

Requirements

Experience in sales training, sales enablement, sales coaching, presentation development, or a related role.
Strong understanding of consultative selling and the elements of an effective customer pitch.
Excellent written, verbal, and presentation skills, including the ability to turn complex information into a clear customer narrative.
Ability to deliver constructive, specific feedback and build productive relationships with sales representatives at different experience levels.
Proficiency in PowerPoint or similar presentation tools, with strong attention to slide structure, clarity, and visual consistency.
Strong organizational skills and the ability to support multiple representatives and presentation deadlines.
Ability to apply a consistent coaching framework while adapting guidance to individual development needs and customer situations.

Nice To Haves

Experience supporting sales to federal, state, or local government customers.
Familiarity with government buying environments and mission-focused value propositions.
Experience facilitating role-play exercises, pitch rehearsals, or presentation workshops.
Experience using coaching assessments and feedback trends to inform sales development.

Responsibilities

Partner with sales representatives to develop and refine customer presentations and pitch decks, ensuring a clear narrative, relevant messaging, and a persuasive connection between customer priorities and proposed solutions.
Conduct individual and group rehearsals to improve representatives’ delivery, pacing, transitions, discovery questions, objection handling, and responses to customer questions.
Evaluate presentations and practice sessions using an established framework and document strengths, improvement opportunities, and specific actions.
Coach representatives to connect presentations to government customers’ missions, operational challenges, stakeholders, and desired outcomes.
Help representatives clearly and credibly explain benefits, supporting evidence, and competitive differentiators.
Coordinate follow-up practice and deck revisions to ensure feedback is addressed before customer meetings.
Collaborate with sales leaders, sales enablement, subject matter experts, and other partners to align coaching with sales strategy and approved messaging.
Track recurring coaching themes and recommend improvements to training materials, presentation resources, and practice activities.
Organize coaching notes, presentation examples, and best practices to support consistent improvement across the sales organization.