Sales Technology Enablement Manager

MWE • Washington, DC

3d • $156,000 - $199,000

About The Position

The Sales Technology Enablement Manager leads the firm’s sales technology training program for lawyers, legal practice specialists, business development, and marketing professionals. The role focuses on accelerating Salesforce adoption and use, helping lawyers and client teams apply CRM and business intelligence insights to identify opportunities, manage pipelines, and strengthen client engagement. The manager explains both how the tools work and how they advance the firm’s growth priorities, partnering with the Commercial Excellence team to align technology training with broader sales coaching strategies.

The role designs and delivers training tailored to different audiences and needs, including new-hire onboarding and ongoing sessions. It helps lawyers use CRM data for smarter outreach, legal practice specialists support client service workflows, and business development and marketing staff execute data-driven campaigns. The manager also develops and maintains training materials and Salesforce LMS content, advises Salesforce users, and tracks training engagement, adoption, and business outcomes to improve enablement programs.

The position is based in a typical indoor office environment. The employee must be able to sit, use hands, reach with hands and arms, stoop, talk, and hear, and occasionally lift up to 20 pounds.

Requirements

• Bachelor’s degree required.
• At least seven years of experience in sales training, business development coaching, or client relationship management.
• Strong knowledge of Salesforce CRM.
• Experience designing and facilitating training programs for professionals with varied levels of business development experience.
• Excellent communication, presentation, and interpersonal skills, including the ability to inspire confidence and motivate behavior change.
• Strong organizational skills and attention to detail.
• Ability to manage competing priorities under tight deadlines.
• Ability to learn new concepts and skills quickly.

Responsibilities

• Design and deliver role-specific technology training, onboarding, and one-on-one sessions to improve business development capabilities and technology adoption.
• Show lawyers how Salesforce CRM data and tools support client development, cross-practice collaboration, and client relationship expansion.
• Partner with the Salesforce Administrator to share user feedback, recommend enhancements, and align training with system updates and new functionality.
• Support the development and design of improved user interfaces and dashboards that help lawyers identify their next best action.
• Collaborate with the Commercial Excellence team to integrate technology-enabled sales coaching into lawyer and staff training, aligned with firmwide business development strategy.
• Work with firm leadership and practice group leaders to identify training needs, skill gaps, and opportunities to improve business development effectiveness.
• Create audience-specific training materials, including guides, tutorials, and videos.
• Manage the firm’s Salesforce LMS pages, including strategy, content development, and ongoing updates to videos, guides, and resources.
• Advise Salesforce users and help them incorporate CRM, business intelligence, and other business development practices into their daily work.
• Track engagement, adoption metrics, and business outcomes, and use the results to refine enablement programs.

Benefits

• Competitive total rewards package.
• Opportunity to earn performance-based bonuses; full-time positions are eligible for a discretionary bonus.
• Comprehensive benefits package supporting physical, emotional, mental, and financial health, with an emphasis on work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager