Sales Team Leader

BERGSTROM AUTO•Oshkosh, WI
•$120,000•Onsite

About The Position

Bergstrom Automotive is seeking a Sales Team Leader for its Oshkosh GM dealership. The role leads dealership sales operations, develops the sales team, and helps ensure an exceptional guest experience. It combines leadership, hands-on sales support, and accountability for dealership standards and performance. The Sales Team Leader participates in interviewing, hiring, and onboarding, and trains Sales Advisors in the Negotiation Free Sales method and Single Point of Contact process. The role supports trade appraisals, financing applications, and sales paperwork; reviews deals before finalization; and engages with guests to ensure their satisfaction. In collaboration with the General Manager, the Sales Team Leader helps set and achieve monthly and annual sales and financial objectives and oversees the appearance and security of the dealership and lot. The schedule is Monday through Saturday, with Sunday and one weekday off. Shifts are Monday through Thursday, 8:00 a.m. to 7:00 p.m.; Friday, 8:00 a.m. to 6:00 p.m.; and Saturday, 8:00 a.m. to 5:00 p.m. Weekly hours average 45 or more. Compensation includes a base salary based on experience and monthly bonuses tied to dealership performance, with earning potential of $120,000 or more annually, plus a $500 monthly demo allowance.

Requirements

  • Valid driver's license and a clean driving record.
  • 3–5 years of supervisory experience, preferably in automotive sales or retail management.
  • Ability to provide outstanding guest service and resolve concerns professionally.
  • Strong communication and active listening skills.
  • Upbeat personality.
  • Willingness to help in various dealership operations and build rapport with guests and team members.

Nice To Haves

  • Supervisory experience in automotive sales or retail management.

Responsibilities

  • Participate in interviews, extend job offers, and manage onboarding.
  • Train and develop Sales Advisors in the Negotiation Free Sales method and Single Point of Contact process.
  • Assist Sales Advisors with trade appraisals, including test drives, vehicle photos, and accurate entry of vehicle condition and specifications.
  • Guide Sales Advisors in processing financing applications and preparing financial paperwork for guest acceptance.
  • Ensure guests receive a seamless and outstanding sales experience.
  • Review sales deals before finalization and engage guests to ensure satisfaction.
  • Collaborate with the General Manager to establish and achieve monthly and annual objectives for unit sales, gross profits, expenses, and operating profits.
  • Take responsibility for the appearance and security of the lot and dealership.
  • Help in various dealership operations and build rapport with guests and team members.

Benefits

  • Medical, dental, vision, short- and long-term disability, and life insurance for full-time team members.
  • Two weeks of paid time off starting on the first day for full-time team members.
  • Discounts on vehicles, service, and parts.
  • 401(k) plan with company match for full-time team members.
  • Paid holidays for full-time team members.
  • Wellness program.
  • Free team member clinic access.
  • Free health coach.
  • Employee assistance program.
  • Employee referral program.
  • Ongoing training and opportunities for growth and advancement.
  • $500 monthly demo allowance.
  • Base salary plus monthly bonus based on dealership performance.
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