Sales Specialist - KC/NE Region

Cedarhurst Senior Living•Lawrence, KS

About The Position

Cedarhurst Senior Living is seeking a Sales Specialist to support marketing and sales efforts in assigned communities or regions. This role is part of the corporate support team but works in communities and regions as assigned. The Sales Specialist creates and executes sales and marketing plans, develops external business relationships, advances leads through the sales process, and works toward established occupancy goals. The position also supports sales-team onboarding and training, coordinates resident moves and transfers, and assists Directors of Sales with database management, lead response, and tours. Applicants must live in or near the Kansas City, Missouri/Kansas, or Omaha, Nebraska area. The position requires 90% travel within an assigned region, including overnight travel. The role serves prospective residents and their families by identifying their needs and helping them find appropriate senior-living options. The Sales Specialist cultivates referral relationships, follows up with prospects, documents marketing activity, manages campaign spending, and collaborates with sales and community leadership to develop and update marketing plans and strengthen the sales skills of community staff. Cedarhurst describes its team culture as grounded in passion, trustworthiness, empathy, positivity, respect, and approachability. The company offers training and opportunities for personal and professional growth, and supports internal career advancement. Eligible employees receive a benefits package that includes medical insurance, life insurance, long-term disability coverage, and a 401(k) plan with company match after one year of service. Other mentioned perks include GROW Points, Skechers shoe discounts, and early paycheck access.

Requirements

Two or more years of successful sales experience; 2–5 years is preferred.
Demonstrated sales-closing skills and a consistent record of high occupancy results.
Proficiency with common digital tools and applications, including Microsoft Outlook, Excel, and Word, web-based platforms, electronic health record systems, and applicable HR-related systems.
Ability to meet travel requirements, including frequent local travel and occasional evenings, weekends, and overnight travel.
Must be local to or near the Kansas City, MO/KS area or Omaha, NE area.

Nice To Haves

Bachelor’s degree strongly preferred.
Prior senior-living experience strongly preferred.
CPR or BLS certification preferred.

Responsibilities

Serve as the primary contact for phone inquiries and walk-in visitors to support occupancy.
Conduct outside marketing to increase professional referrals.
Identify the needs of prospective residents and their families and help find appropriate solutions, including Independent Living, Assisted Living, or Memory Care when appropriate.
Conduct follow-up activities to build positive, trusting relationships with prospects.
Develop relationships with businesses and senior-adult resources to provide resources to prospects and generate referrals.
Record planned and completed marketing activities in the provided database according to support-team standards.
Monitor marketing budgets and use lead-generation funds according to campaign needs.
Collaborate with sales and community leaders to develop programs for identifying, connecting with, and maintaining relationships with key community referral sources.
Work with the Executive Director to help staff make the most of resident and family referrals, handle inquiries productively, and follow up promptly.
Assist sales leaders and the Executive Director with developing and updating marketing plans as conditions or opportunities change.
Help develop associates’ skills in relationship-building, needs discovery, overcoming objections, closing, follow-up, and maintenance marketing.
Coach communities on strategic sales approaches for prospects.
Support onboarding and training of other sales-oriented roles.
Coordinate resident moves and transfers within the community.
Assist the Director of Sales with database management, new-lead response, and tours.
Travel frequently to assigned communities, including occasional evenings, weekends, and overnight trips as needed.
Perform other duties as assigned.