Sales Representative, GCI

Stowers Machinery Corporation•Crossville, TN

About The Position

The GCI Sales Representative drives sales of Caterpillar Global Construction & Infrastructure (GCI) products and solutions, including earthmoving, excavation, and load-and-haul equipment, as well as aftermarket services such as Customer Value Agreements (CVAs). The role focuses on delivering customer value through financing programs, maintenance agreements, and fuel-saving initiatives, while partnering with the dealer network to provide bundled solutions. The position is primarily field-based, with regular travel within an assigned territory and frequent visits to construction sites and customer locations. Occasional office work is performed for reporting and administrative tasks. The position may involve exposure to site conditions, and personal protective equipment must be worn where required. Other reasonably related business duties may be assigned, and duties may be revised as business needs arise.

Requirements

  • High school diploma or GED.
  • Familiarity with GCI products, including excavators, dozers, loaders, motor graders, and articulated trucks.
  • Ability to explain and sell CVAs, financing options, and fuel-saving programs.
  • Proficiency in CRM systems and Microsoft Office Suite.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to work outdoors in varying weather conditions.
  • Ability to lift up to 50 pounds occasionally.
  • Strong problem-solving and decision-making skills under pressure.

Nice To Haves

  • Bachelor’s degree in business, sales, or a related field.
  • Technical certifications related to heavy equipment or machine control technology.
  • Familiarity with Caterpillar technology solutions.
  • 2–3 years of sales experience in heavy equipment or construction solutions.
  • Experience with financing programs and aftermarket service agreements.

Responsibilities

  • Promote and sell Caterpillar GCI machines, solutions, and Customer Value Agreements (CVAs).
  • Develop and maintain a strong pipeline of sales opportunities.
  • Conduct product demonstrations and presentations.
  • Prepare accurate quotes and proposals for equipment and bundled solutions.
  • Understand customer needs and recommend tailored solutions as a trusted advisor.
  • Document customer interactions and provide regular sales reports.
  • Serve as a subject matter expert on GCI products and solutions within the assigned territory.
  • Collaborate with internal teams to support smooth delivery, training, and customer support.
  • Influence customer decision-making through consultative selling strategies.
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