Sales Representative

BRAD HALL COMPANIES•Arvada, CO

13d•$60,000 - $250,000

About The Position

This position is responsible for selling fuel, lubricants, diesel exhaust fluids (DEF), cardlock fuels, and petroleum equipment to a diverse range of customers. The role develops new business and customer relationships, supports existing accounts, provides product expertise, and meets profitable sales targets. It also involves sales reporting and coordination with internal teams, along with operational tasks such as inventory checks, order pulling, equipment repair or replacement, product delivery, equipment installation, and inventory management as needed.

Requirements

Three or more years of experience in outside sales in a business-to-business environment or a related field in an associated industry.
Strong customer service skills.
Excellent presentation skills.
Ability to develop and close sales processes.
Strong verbal and written communication skills.
Strong computer skills and ability to learn company systems and processes.
Strong business acumen.
Adherence to the company’s values and ethical expectations.
Valid driver's license with an acceptable driving record.

Nice To Haves

Bachelor’s degree in an applicable field.
Sales or operations experience in the lubricant and fuel industry.
Experience using CRM solutions.
Knowledge of businesses in the work area.
Experience in marketing in the business-to-consumer arena.

Responsibilities

Identify and target profitable new business opportunities to expand the customer base.
Develop and implement sales strategies to achieve profitable sales targets and grow market share.
Research customer needs, industry trends, and competitor activities.
Build and maintain relationships with existing customers to support satisfaction and repeat business.
Respond to customer inquiries, resolve issues, recommend products, and conduct follow-ups about customer needs and promotions.
Maintain knowledge of fuel, lubricants, DEF, and petroleum equipment, and educate customers about product features, benefits, and applications.
Stay informed about industry developments, emerging technologies, and new products.
Prepare and submit sales reports, forecasts, and territory plans to management.
Maintain accurate records of sales activities, customer interactions, and transactions using CRM software.
Collaborate with operations, marketing, and customer service teams to support customer experience and satisfaction.
Complete operational tasks as needed, including inventory checks, pulling orders, and repairing or replacing equipment.
Deliver products to customers as needed.
Install lubrication and fuel equipment at customer locations as needed.
Assist with inventory management to ensure customer orders can be fulfilled.