Sales Representative - On Premise

Breakthru Beverage Group•Waukesha, WI

About The Position

The Sales Representative cultivates and grows on-premise account relationships in an assigned location to maximize supplier-brand sales through planning, sales execution, and communication. The role focuses on achieving company and supplier objectives while providing customer service in a fast-paced selling environment. The position requires a car for travel to customer locations and involves responsible interactions with the public while handling beverage alcohol products. The representative manages account routes and relationships, presents products and promotions, maintains product levels where legally permissible, trains account staff on priority brands, and supports account openings. The role also tracks account receivables, inventory, sales performance, brand visibility, and supplier objectives. Additional duties may be assigned by the supervisor.

Requirements

Bachelor’s degree in a related field and/or equivalent training and work experience.
At least 2 years of sales experience.
Basic PC skills, including Microsoft Office and other computer programs such as presentation software.
Results-oriented professionalism and verbal and written communication skills, using diplomacy and discretion, along with customer service skills.
Ability to multitask, work independently and/or as part of a team, pay attention to detail, and meet deadlines.
Analytical and reporting skills.
Sound judgment and problem-solving skills.
Ability to work in a fast-paced, high-volume team environment.
Must be at least 21 years of age.
Valid driver’s license.
Reliable transportation and proof of auto insurance.

Responsibilities

Call on accounts and cover daily routes using an established, efficient routing pattern.
Visit and analyze the account base, identify opportunities, complete necessary surveys, and ensure national account compliance where applicable.
Prepare and deliver sales presentations that balance company priorities and customer needs, including new products, placements, resets, drink and wine lists, and promotions.
Take inventory and restock shelves where legally permissible to maintain product levels in accounts.
Educate account staff on priority brands through training seminars.
Manage customer account receivables by processing credits and returns promptly and communicating about aged receivables.
Service accounts by delivering products in extenuating circumstances, handling customer issues and complaints, and referring issues to management as appropriate.
Achieve sales and merchandising objectives.
Preplan strategies for achieving objectives by understanding monthly pricing and product-programming information and maintaining accurate historical account purchase information.
Monitor inventory and out-of-stock situations and alert management to possible fluctuations in demand.
Meet supplier-brand distribution, volume, and activity goals set by management.
Maintain account standards and use current point-of-sale materials when appropriate to maximize brand visibility.
Collect and deliver checks or other remittance from accounts where legally permissible.
Collaborate with the Field Sales Manager to develop opening orders for new accounts.
Participate in supplier sales calls and sales blitzes.
Conduct safe and responsible interactions with the public while handling beverage alcohol products responsibly.
Perform other duties as assigned by the supervisor.