Sales Representative

Lithia & Driveway•Troy, MI

17d

About The Position

The Sales Representative greets customers and provides professional vehicle presentations and demonstrations. The role develops new business, collects and accurately records customer information in the CRM, follows up with prospective and current customers, schedules appointments, and assists customers through the vehicle write-up process. The representative maintains product knowledge, participates in sales and training meetings, keeps the lot and showroom clean, delivers sold vehicles, and introduces customers to the Service department. The position also includes mentoring an assigned salesperson for 60 days. The representative trains the salesperson on the store’s sales process, role-plays, product demonstrations, and product knowledge; supports daily customer outreach and appointment-setting through the CRM; communicates with the program coordinator and submits monthly meeting and activity information; attends mentor training as needed; and helps the trainee meet performance expectations.

Requirements

Strong attention to detail.
Sense of urgency.
Excellent communication skills.
Ability to type efficiently and enter accurate information into a tracking system.
Ability to solve basic mathematical calculations.
Basic computer skills.
Acceptable driving record.
Valid driver’s license in the state of residence.

Responsibilities

Greet customers promptly, professionally, and in a friendly manner.
Provide professional product presentations and accompany customers on vehicle demonstration rides.
Continuously develop and prospect new business.
Gather customer contact and interest information and enter it accurately into the CRM.
Use the Salesperson Daily Work Plan to follow up with prospective customers and maintain relationships with current customers.
Schedule customer appointments daily.
Assist customers during the write-up process and help ensure it is non-confrontational.
Maintain knowledge of product information, current sales pricing, and manufacturer promotions.
Attend and actively participate in daily sales and training meetings.
Practice customer service and interaction, product presentation, product knowledge, and phone communication skills daily.
Maintain the appearance and cleanliness of the vehicle lot and showroom.
Present and deliver sold vehicles according to the delivery process, providing a satisfying customer experience.
Introduce vehicle purchasers to the Service department following the Sales 2 Service process.
Obtain any licensing required by state law, following the state’s written policy.
Train an assigned salesperson daily for 60 days on the store’s sales process, role-play, product demonstrations, and product quizzes.
Assist the assigned salesperson with daily customer contact using the CRM work plan, including appointments and follow-up with sold and unsold customers.
Communicate regularly with the program coordinator and submit monthly meeting and activity information.
Attend mentor trainings as necessary.
Assist the trainee in meeting performance expectations described in their job description.