The Sales Representative works independently as the primary point of contact for existing and potential customers. The role establishes, grows, and maintains local customer relationships by providing consistent service, primarily through regular visits to customer job sites and the offices of former and prospective customers. The representative also coordinates with branch and regional sales leadership, prepares bids, provides technical guidance on cranes and lift solutions, advises on asset availability and lift plans, and resolves customer-related disputes. Frequent local travel is required, with occasional overnight travel possible.