Sales Representative

Alliance Laundry System•, NJ

About The Position

The Sales Representative grows and maintains sales of commercial laundry products within assigned accounts in northern New Jersey. Working directly with the General Manager and/or Sales Manager of the assigned segment, the representative generates and converts leads into sales by executing results-oriented sales strategies, building and maintaining business relationships, and providing pre- and post-sales support. The role follows Alliance Laundry Systems quality standards, policies, and procedures. The representative surveys laundromats and gathers information about their equipment, facilities, ownership, revenue streams, pricing, payment systems, vending, and services. They use this information to develop and present business cases to storeowners, maintain customer information in the CRM, manage follow-up, forecasts, and the sales funnel, and support accounts with product training, quotations, and general sales assistance. The role also involves staying informed about competitive activity, communicating market insights internally, and potentially representing the company at trade shows, meetings, and other events. Travel within the assigned territory is required, including some overnight travel.

Requirements

High school diploma or equivalent.
Ability to travel within assigned territories as needed, including some overnight travel.
Valid driver’s license and clean Motor Vehicle Record.
Ability to stand for long periods and perform tasks involving manual dexterity, stooping, and bending.
Ability to lift, carry, push, and pull up to 50 pounds rarely; assistive devices will be provided for greater weights.
Ability to talk and hear regularly and use hands to manipulate objects or controls.
Ability to perform frequent and continuous computer-based work involving periods of sitting, close vision, and adjustment of focus.
Sales and business acumen, including understanding margin implications and driving margin improvements.
Ability to communicate information to management and customers in a timely and concise manner, discuss service, parts, and replacement needs, and use effective selling techniques.
Strong analytical and research skills, ability to translate technical product information into sales strategies, critically assess and solve problems, self-direct workload, and balance multiple priorities.
Diplomacy, conflict-management, negotiation, and relationship-building skills, with a problem-solving approach.
Strong organization and workload-management skills, including managing multiple projects and deadlines, taking initiative, and creating opportunities.
Excellent written, verbal, and interpersonal communication skills, including the ability to communicate professionally across organizational levels and with external stakeholders and to create and deliver presentations.
Resilience and confidence navigating ambiguity and change; strong work ethic, self-direction, initiative, and tenacity.

Nice To Haves

Work experience in sales or an account-management-related field.
Recent college graduate with the ability to adapt to a changing environment and handle multiple priorities in a competitive market.
Proficient computer skills, including Microsoft Outlook, Word, and Excel.
Mechanical aptitude relating to machinery and equipment.

Responsibilities

Use company-directed sales programs, promotions, and strategies to achieve sales volume and profit targets, drawing on the full portfolio of solutions to meet customer needs.
Develop and execute plans to visit and catalogue customer locations in targeted markets.
Survey laundromats to assess equipment age, brands and mix; facility size; ownership; revenue streams; vend pricing; wash-dry-fold services; vending machines; payment systems; and other services.
Complete an in-depth review of each location and create and present a compelling business case to the storeowner.
Record collected information in the defined CRM database and manage follow-up.
Develop and maintain professional account relationships, including providing product-solution training, facilitating quotations, and offering general sales support.
Provide sales forecasts and manage the sales funnel.
Create and submit monthly site-visit plans and identify opportunities for improvement or areas needing additional support.
Execute market blitz activities in assigned target markets.
Understand and explain vended laundry products, corporate marketing and sales strategies, pre- and post-sale support requirements, customer types, and purchasing motives.
Monitor competitors’ products, promotional materials, sales techniques, pricing, warranties, and marketing practices, and share feedback with the Product Business Partner and General Manager about market and customer trends and opportunities.
Represent the company at trade shows and present at sales meetings, regional meetings, and other events as needed.