Sales Representative

Lithia & Driveway•Troy, MI

19d

About The Position

The Sales Representative welcomes customers, presents vehicle products, conducts demonstration rides, develops new business, and manages customer information and follow-up through the CRM and Salesperson Daily Work Plan. The role includes scheduling appointments, assisting customers during the write-up process, maintaining current product and pricing knowledge, participating in sales and training meetings, and keeping the vehicle lot and showroom clean. After a sale, the representative presents and delivers the vehicle and introduces the customer to the Service department. The role also includes mentoring an assigned salesperson for 60 days through daily training on the store's sales process, role-play, product demonstrations, and product quizzes. The representative helps the trainee with customer contact, appointments, and follow-up, communicates with the program coordinator, submits monthly meeting and activity information, attends mentor training as needed, and supports the trainee in meeting performance expectations.

Requirements

Strong attention to detail.
Sense of urgency.
Excellent communication skills.
Ability to type efficiently and enter accurate information into a tracking system.
Ability to solve basic mathematical calculations.
Basic computer skills.
Acceptable driving record.
Valid driver's license in the state of residence.

Responsibilities

Greet customers promptly, professionally, and in a friendly manner.
Provide professional product presentations and offer and accompany customers on vehicle demonstration rides.
Continuously develop and prospect new business.
Gather contact and interest information from new and prospective customers and enter it accurately into the CRM.
Use the Salesperson Daily Work Plan to follow up with prospective customers and maintain relationships with current customers.
Schedule customer appointments daily.
Assist customers during the write-up process and make it a non-confrontational experience.
Maintain knowledge of product information, current sales pricing, and manufacturer promotions.
Attend and actively participate in daily sales and training meetings.
Practice customer service and interaction, product presentation, product knowledge, and phone communication skills daily.
Maintain the appearance and cleanliness of the vehicle lot and showroom.
Present and deliver vehicles after sale, following the delivery process to provide a satisfying customer experience.
Introduce customers to the Service department following the Sales 2 Service process after a sale.
Obtain applicable licensing required by state law, following the state's written policy.
Train an assigned salesperson daily for 60 days on the store's sales process, role-play, product demonstrations, and product quizzes.
Assist the sales representative with daily customer contact activity, sales appointments, and follow-up with sold and unsold customers using the CRM daily work plan.
Communicate regularly with the program coordinator and submit monthly meeting and activity information.
Attend mentor trainings as necessary.
Assist the trainee in meeting performance expectations outlined in their job description.