Sales Rep - Metro Boston

Sheehan Family Companies•Everett, MA

About The Position

The Sales Representative manages and grows sales within an assigned Metro Boston territory of on-premise and off-premise retail accounts. The role maintains strategic relationships with existing customers, develops new business, and ensures proper representation and placement of the company’s beverage portfolio. The representative works with account decision-makers, executes sales and merchandising programs, meets sales and distribution goals, supports promotional activities, collaborates with internal teams, and shares market insights with management. The position reports to the Area Sales Manager (ASM) - Metro Boston. It is full-time, exempt, salaried plus commissions, with a Monday through Friday schedule of 8 a.m. to 5 p.m. The stated pay range is $52,000–$63,000 plus commissions.

Requirements

At least 2 years of outside beverage sales experience.
Ability to work flexible hours, occasionally starting before 8 a.m. or working evenings and weekends.
Access to a vehicle with active insurance and a valid license.
Proficiency with Microsoft Office and CRM systems.
Customer-focused, with solid relationship-building skills.
Self-motivated, with a proven track record of reaching goals.
Organized and able to manage and prioritize multiple accounts and goals.
Knowledge of craft beer and beverage industry trends.
Ability to lift up to 55 pounds as needed for product handling and displays.
Ability to stoop, bend, reach, and twist; repetitive motion while merchandising product.
Ability to travel by car daily throughout the assigned territory.
Ability to work amid seasonal weather conditions and cold temperatures in refrigerated walk-in coolers.

Nice To Haves

Bachelor’s degree in Business, Marketing, or a related field.

Responsibilities

Manage and grow sales volume across assigned on-premise and off-premise accounts.
Build and strengthen long-term customer relationships through regular visits, product knowledge, and responsive service.
Identify and secure new accounts, focusing on high-visibility and high-volume opportunities.
Present and promote the beverage portfolio to increase placements, menu features, and tap handles in on-premise accounts.
Implement promotional programs, displays, and marketing initiatives in off-premise accounts.
Meet and exceed sales goals, distribution targets, and performance metrics.
Ensure product rotation, visibility, and compliance with brand and retailer standards.
Execute pricing programs, incentives, and retail promotions to drive sell-through.
Build displays and implement shelf schematics and promotional materials effectively.
Work with bar managers, beverage directors, and staff to maximize brand presentation and sell-through.
Support events, tastings, and sponsorships that build brand awareness and loyalty.
Partner with marketing and brand teams on local and regional promotional initiatives.
Coordinate with operations, delivery, and merchandising teams to ensure exceptional service.
Monitor competitor activity, pricing, and emerging market trends.
Provide market feedback and insights to management for strategic planning.