Sales Rep - Metro Boston
About The Position
The Sales Representative manages and grows sales across an assigned Metro Boston territory of on-premise and off-premise retail accounts. The role maintains relationships with existing customers, develops new business, and ensures the appropriate representation and placement of the beverage portfolio. The Sales Representative reports to the Area Sales Manager (ASM). The position includes account management, sales growth, merchandising and execution, collaboration with marketing, brand, operations, delivery, and merchandising teams, and gathering market intelligence. The representative works with account decision-makers, implements promotions, supports events and tastings, and monitors competitor activity and market trends.
Requirements
- At least 2 years of outside beverage sales experience.
- Ability to work flexible hours, occasionally starting before 8 a.m. or working evenings or weekends.
- Access to a vehicle with active insurance and a valid license.
- Proficiency with Microsoft Office and CRM systems.
- Customer-focused, with relationship-building skills.
- Self-motivated, with a proven track record of reaching goals.
- Organized and able to manage and prioritize multiple accounts and goals.
- Knowledge of craft beer and beverage industry trends.
- Ability to lift up to 55 pounds as needed for product handling and displays.
- Ability to stoop, bend, reach, and twist.
- Ability to perform repetitive motions while merchandising product.
- Ability to travel by car daily within the assigned territory.
- Ability to work in seasonal weather conditions and cold temperatures in refrigerated walk-in coolers.
Nice To Haves
- Bachelor's degree in Business, Marketing, or a related field.
Responsibilities
- Manage and grow sales volume across assigned on-premise and off-premise accounts.
- Build and strengthen long-term customer relationships through regular visits, product knowledge, and responsive service.
- Identify and secure new on-premise and off-premise accounts, focusing on high-visibility and high-volume opportunities.
- Present and promote the beverage portfolio to drive placements and increase menu features or tap handles in on-premise accounts.
- Implement promotional programs, displays, and marketing initiatives in off-premise accounts.
- Meet and exceed sales goals, distribution targets, and performance metrics.
- Ensure product rotation, visibility, and compliance with brand and retailer standards.
- Execute pricing programs, incentives, and retail promotions to drive sell-through.
- Build displays and implement shelf schematics and promotional materials effectively.
- Work with bar managers, beverage directors, and staff to maximize brand presentation and sell-through.
- Support events, tastings, and sponsorships that build brand awareness and loyalty.
- Partner with marketing and brand teams to execute local and regional promotional initiatives.
- Coordinate cross-functionally with operations, delivery, and merchandising teams to ensure service.
- Monitor competitor activity, pricing, and emerging on-premise and off-premise market trends.
- Provide market feedback and insights to management for strategic planning.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
