Sales Representative - On Premise

Breakthru Beverage Group•Waukesha, WI

About The Position

The Sales Representative cultivates and grows on-premise account relationships to maximize sales of supplier brands through effective planning, selling execution, and communication, achieving company and supplier objectives. The role involves serving customers in a fast-paced sales environment and requires reliable transportation to visit customer locations. The position includes account planning and servicing, sales presentations, merchandising, product education, and coordination with management and suppliers. Responsibilities may vary and may include other duties assigned by the supervisor.

Requirements

  • Bachelor’s degree in a related field and/or equivalent training and work experience.
  • At least 2 years of sales experience.
  • Basic PC skills, including Microsoft Office and other computer programs such as presentation software.
  • Results-oriented, with verbal and written communication skills, diplomacy, discretion, and customer service skills.
  • Ability to multitask, work independently and/or as part of a team, pay attention to detail, and meet deadlines.
  • Analytic and reporting skills.
  • Sound judgment and problem-solving skills.
  • Ability to work in a fast-paced, high-volume team environment.
  • Must be at least 21 years of age.
  • Valid driver’s license.
  • Reliable transportation and proof of auto insurance.
  • Ability to remain stationary at times, communicate, and operate a computer and telephone.
  • Ability to reach overhead, squat, and bend regularly.
  • Ability to carry and lift 45–65 pounds.

Responsibilities

  • Call on accounts and cover daily routes using an established, efficient routing pattern.
  • Visit accounts to analyze the account base, identify opportunities, complete required surveys, and ensure national account compliance where applicable.
  • Prepare and deliver professional sales presentations that balance company priorities and customer needs, including new products, well and back bar placements and resets, drink and wine lists, and promotions.
  • Maintain product levels in accounts by taking inventory and restocking shelves where legally permissible.
  • Educate account staff on priority brands through training seminars.
  • Manage customer account receivables by processing credits and returns in a timely manner and communicating about aged receivables.
  • Service accounts by delivering products in extenuating circumstances, handling customer issues and complaints, and referring issues to management as appropriate.
  • Achieve sales and merchandising objectives.
  • Plan how to achieve objectives by understanding monthly company pricing and product programming information and maintaining accurate historical account purchase information.
  • Monitor inventory levels and out-of-stock situations and alert management to possible demand fluctuations.
  • Achieve supplier brand distribution, volume, and activity goals set by management.
  • Maintain account standards and use current point-of-sale materials as appropriate to maximize brand visibility.
  • Collect and deliver checks or other remittance from accounts where legally permissible.
  • Support new account openings by developing opening orders in collaboration with the Field Sales Manager.
  • Participate in supplier work with sales calls and sales blitzes.
  • Conduct safe and responsible interactions with the public while responsibly handling beverage alcohol products.
  • Perform other duties as assigned by the supervisor.
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